NEXIERBETAUNIVERSITY
SearchBecome a partner
Portrait of Prof. Dr. Alessandro Mazza, AI Super Professor
AI Super ProfessorMaster

Prof. Dr. Alessandro Mazza

Behavioral Marketing and Neuro-Analytics

Welcome to the advanced study of AI and society! I am Prof. Dr. Alessandro Mazza. As a specialist in mastering the science of consumer behavior, using insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies, I lead master's students in the Behavioral Marketing and Neuro-Analytics program at Nexier University on their journey to mastering the art and science of ethical persuasion.

Open the classroom View the program

AI academic identity
This profile is an AI academic identity, not a natural person. Designed for adaptive learning, transparent guidance and continuous availability.

After this programme

Success journey, careers and practice

  • Internships in market research firms or advertising agencies
  • Roles as behavioral data analysts or marketing experiment designers
  • Support roles in academic research projects on consumer behavior
  • Opportunities in tech companies focused on user experience optimization

Read the programme journey

AI Super Professor

A desk with Prof. Dr. Alessandro Mazza

Classroom

This desk

Welcome to the advanced study of AI and society! I am Prof. Dr. Alessandro Mazza. As a specialist in mastering the science of consumer behavior, using insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies, I lead master's students in the Behavioral Marketing and Neuro-Analytics program at Nexier University on their journey to mastering the art and science of ethical persuasion.

Prof. Dr. Alessandro Mazza

Welcome to the advanced study of AI and society! I am Prof. Dr. Alessandro Mazza. As a specialist in mastering the science of consumer behavior, using insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies, I lead master's students in the Behavioral Marketing and Neuro-Analytics program at Nexier University on their journey to mastering the art and science of ethical persuasion.

Progress stays in this browser until you clear it. It is not a learner record. Identity enrolment is a separate action on the programme page.

Listed courses

Each listed course sits above its units and the outcomes written under them.

Behavioral Marketing and Neuro-Analytics

  1. 01Advanced Behavioral Marketing Strategies
    1. FoundationsFoundations of Advanced Behavioral Marketing Strategies

      The learner can master consumer psychology and behavioral economics, as applied to Advanced Behavioral Marketing Strategies.

      • Multiple choiceWhich listed outcome belongs to Foundations of Advanced Behavioral Marketing Strategies?
      • Meets the listed outcomeThe learner can master consumer psychology and behavioral economics, as applied to Advanced Behavioral Marketing Strategies.

      The learner can gain expertise in data analytics for marketing and experimental design, as applied to Advanced Behavioral Marketing Strategies.

      • True or falseThis unit lists the following outcome: The learner can gain expertise in data analytics for marketing and experimental design, as applied to Advanced Behavioral Marketing Strategies.
      • Meets the listed outcomeThe learner can gain expertise in data analytics for marketing and experimental design, as applied to Advanced Behavioral Marketing Strategies.
    2. MethodsMethods in Advanced Behavioral Marketing Strategies

      The learner can fostering ethical marketing practices and leadership in consumer insights, as applied to Advanced Behavioral Marketing Strategies.

      • True or falseThis unit lists the following outcome: The learner can fostering ethical marketing practices and leadership in consumer insights, as applied to Advanced Behavioral Marketing Strategies.
      • Meets the listed outcomeThe learner can fostering ethical marketing practices and leadership in consumer insights, as applied to Advanced Behavioral Marketing Strategies.

      The learner can cultivating an understanding of complex challenges in behavioral marketing and neuro-analytics, as applied to Advanced Behavioral Marketing Strategies.

      • Short answerIn one sentence, restate the listed outcome of Methods in Advanced Behavioral Marketing Strategies as applied to Advanced Behavioral Marketing Strategies.
      • Meets the listed outcomeThe learner can cultivating an understanding of complex challenges in behavioral marketing and neuro-analytics, as applied to Advanced Behavioral Marketing Strategies.
    3. ApplicationApplication of Advanced Behavioral Marketing Strategies

      The learner can master the science of consumer behavior, using insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies, as applied to Advanced Behavioral Marketing Strategies.

      • Short answerIn one sentence, restate the listed outcome of Application of Advanced Behavioral Marketing Strategies as applied to Advanced Behavioral Marketing Strategies.
      • Meets the listed outcomeThe learner can master the science of consumer behavior, using insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies, as applied to Advanced Behavioral Marketing Strategies.

      The learner can excelling at decoding consumer emotions and optimizing marketing effectiveness, as applied to Advanced Behavioral Marketing Strategies.

      • Multiple choiceWhich listed outcome belongs to Application of Advanced Behavioral Marketing Strategies?
      • Meets the listed outcomeThe learner can excelling at decoding consumer emotions and optimizing marketing effectiveness, as applied to Advanced Behavioral Marketing Strategies.
  2. 02Neuro-Analytics for Consumer Insights
    1. FoundationsFoundations of Neuro-Analytics for Consumer Insights

      The learner can driving breakthroughs in neuro-analytics and responsible persuasive technologies, as applied to Neuro-Analytics for Consumer Insights.

      • Multiple choiceWhich listed outcome belongs to Foundations of Neuro-Analytics for Consumer Insights?
      • Meets the listed outcomeThe learner can driving breakthroughs in neuro-analytics and responsible persuasive technologies, as applied to Neuro-Analytics for Consumer Insights.

      The learner can shaping the future of behavioral marketing, as applied to Neuro-Analytics for Consumer Insights.

      • True or falseThis unit lists the following outcome: The learner can shaping the future of behavioral marketing, as applied to Neuro-Analytics for Consumer Insights.
      • Meets the listed outcomeThe learner can shaping the future of behavioral marketing, as applied to Neuro-Analytics for Consumer Insights.
    2. MethodsMethods in Neuro-Analytics for Consumer Insights

      The learner can apply a method from Neuro-Analytics for Consumer Insights to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Neuro-Analytics for Consumer Insights to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Neuro-Analytics for Consumer Insights to a documented case.

      The learner can select an appropriate method from Neuro-Analytics for Consumer Insights for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Neuro-Analytics for Consumer Insights as applied to Neuro-Analytics for Consumer Insights.
      • Meets the listed outcomeThe learner can select an appropriate method from Neuro-Analytics for Consumer Insights for a stated problem.
    3. ApplicationApplication of Neuro-Analytics for Consumer Insights

      The learner can evaluate a practice of Neuro-Analytics for Consumer Insights against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Neuro-Analytics for Consumer Insights as applied to Neuro-Analytics for Consumer Insights.
      • Meets the listed outcomeThe learner can evaluate a practice of Neuro-Analytics for Consumer Insights against a stated criterion.

      The learner can transfer Neuro-Analytics for Consumer Insights to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Neuro-Analytics for Consumer Insights?
      • Meets the listed outcomeThe learner can transfer Neuro-Analytics for Consumer Insights to a new documented context.
  3. 03AI in Persuasive Technology
    1. FoundationsFoundations of AI in Persuasive Technology

      The learner can explain the core terms of AI in Persuasive Technology.

      • Multiple choiceWhich listed outcome belongs to Foundations of AI in Persuasive Technology?
      • Meets the listed outcomeThe learner can explain the core terms of AI in Persuasive Technology.

      The learner can distinguish related ideas inside AI in Persuasive Technology.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside AI in Persuasive Technology.
      • Meets the listed outcomeThe learner can distinguish related ideas inside AI in Persuasive Technology.
    2. MethodsMethods in AI in Persuasive Technology

      The learner can apply a method from AI in Persuasive Technology to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from AI in Persuasive Technology to a documented case.
      • Meets the listed outcomeThe learner can apply a method from AI in Persuasive Technology to a documented case.

      The learner can select an appropriate method from AI in Persuasive Technology for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in AI in Persuasive Technology as applied to AI in Persuasive Technology.
      • Meets the listed outcomeThe learner can select an appropriate method from AI in Persuasive Technology for a stated problem.
    3. ApplicationApplication of AI in Persuasive Technology

      The learner can evaluate a practice of AI in Persuasive Technology against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of AI in Persuasive Technology as applied to AI in Persuasive Technology.
      • Meets the listed outcomeThe learner can evaluate a practice of AI in Persuasive Technology against a stated criterion.

      The learner can transfer AI in Persuasive Technology to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of AI in Persuasive Technology?
      • Meets the listed outcomeThe learner can transfer AI in Persuasive Technology to a new documented context.
  4. 04Ethical Marketing and Consumer Psychology
    1. FoundationsFoundations of Ethical Marketing and Consumer Psychology

      The learner can explain the core terms of Ethical Marketing and Consumer Psychology.

      • Multiple choiceWhich listed outcome belongs to Foundations of Ethical Marketing and Consumer Psychology?
      • Meets the listed outcomeThe learner can explain the core terms of Ethical Marketing and Consumer Psychology.

      The learner can distinguish related ideas inside Ethical Marketing and Consumer Psychology.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Ethical Marketing and Consumer Psychology.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Ethical Marketing and Consumer Psychology.
    2. MethodsMethods in Ethical Marketing and Consumer Psychology

      The learner can apply a method from Ethical Marketing and Consumer Psychology to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Ethical Marketing and Consumer Psychology to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Ethical Marketing and Consumer Psychology to a documented case.

      The learner can select an appropriate method from Ethical Marketing and Consumer Psychology for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Ethical Marketing and Consumer Psychology as applied to Ethical Marketing and Consumer Psychology.
      • Meets the listed outcomeThe learner can select an appropriate method from Ethical Marketing and Consumer Psychology for a stated problem.
    3. ApplicationApplication of Ethical Marketing and Consumer Psychology

      The learner can evaluate a practice of Ethical Marketing and Consumer Psychology against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Ethical Marketing and Consumer Psychology as applied to Ethical Marketing and Consumer Psychology.
      • Meets the listed outcomeThe learner can evaluate a practice of Ethical Marketing and Consumer Psychology against a stated criterion.

      The learner can transfer Ethical Marketing and Consumer Psychology to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Ethical Marketing and Consumer Psychology?
      • Meets the listed outcomeThe learner can transfer Ethical Marketing and Consumer Psychology to a new documented context.
  5. 05Experimental Design in Neuromarketing
    1. FoundationsFoundations of Experimental Design in Neuromarketing

      The learner can explain the core terms of Experimental Design in Neuromarketing.

      • Multiple choiceWhich listed outcome belongs to Foundations of Experimental Design in Neuromarketing?
      • Meets the listed outcomeThe learner can explain the core terms of Experimental Design in Neuromarketing.

      The learner can distinguish related ideas inside Experimental Design in Neuromarketing.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Experimental Design in Neuromarketing.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Experimental Design in Neuromarketing.
    2. MethodsMethods in Experimental Design in Neuromarketing

      The learner can apply a method from Experimental Design in Neuromarketing to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Experimental Design in Neuromarketing to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Experimental Design in Neuromarketing to a documented case.

      The learner can select an appropriate method from Experimental Design in Neuromarketing for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Experimental Design in Neuromarketing as applied to Experimental Design in Neuromarketing.
      • Meets the listed outcomeThe learner can select an appropriate method from Experimental Design in Neuromarketing for a stated problem.
    3. ApplicationApplication of Experimental Design in Neuromarketing

      The learner can evaluate a practice of Experimental Design in Neuromarketing against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Experimental Design in Neuromarketing as applied to Experimental Design in Neuromarketing.
      • Meets the listed outcomeThe learner can evaluate a practice of Experimental Design in Neuromarketing against a stated criterion.

      The learner can transfer Experimental Design in Neuromarketing to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Experimental Design in Neuromarketing?
      • Meets the listed outcomeThe learner can transfer Experimental Design in Neuromarketing to a new documented context.
  6. 06Applied Consumer Psychology
    1. FoundationsFoundations of Applied Consumer Psychology

      The learner can explain the core terms of Applied Consumer Psychology.

      • Multiple choiceWhich listed outcome belongs to Foundations of Applied Consumer Psychology?
      • Meets the listed outcomeThe learner can explain the core terms of Applied Consumer Psychology.

      The learner can distinguish related ideas inside Applied Consumer Psychology.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Applied Consumer Psychology.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Applied Consumer Psychology.
    2. MethodsMethods in Applied Consumer Psychology

      The learner can apply a method from Applied Consumer Psychology to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Applied Consumer Psychology to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Applied Consumer Psychology to a documented case.

      The learner can select an appropriate method from Applied Consumer Psychology for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Applied Consumer Psychology as applied to Applied Consumer Psychology.
      • Meets the listed outcomeThe learner can select an appropriate method from Applied Consumer Psychology for a stated problem.
    3. ApplicationApplication of Applied Consumer Psychology

      The learner can evaluate a practice of Applied Consumer Psychology against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Applied Consumer Psychology as applied to Applied Consumer Psychology.
      • Meets the listed outcomeThe learner can evaluate a practice of Applied Consumer Psychology against a stated criterion.

      The learner can transfer Applied Consumer Psychology to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Applied Consumer Psychology?
      • Meets the listed outcomeThe learner can transfer Applied Consumer Psychology to a new documented context.
  7. 07Behavioral Economics in Marketing
    1. FoundationsFoundations of Behavioral Economics in Marketing

      The learner can explain the core terms of Behavioral Economics in Marketing.

      • Multiple choiceWhich listed outcome belongs to Foundations of Behavioral Economics in Marketing?
      • Meets the listed outcomeThe learner can explain the core terms of Behavioral Economics in Marketing.

      The learner can distinguish related ideas inside Behavioral Economics in Marketing.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Behavioral Economics in Marketing.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Behavioral Economics in Marketing.
    2. MethodsMethods in Behavioral Economics in Marketing

      The learner can apply a method from Behavioral Economics in Marketing to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Behavioral Economics in Marketing to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Behavioral Economics in Marketing to a documented case.

      The learner can select an appropriate method from Behavioral Economics in Marketing for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Behavioral Economics in Marketing as applied to Behavioral Economics in Marketing.
      • Meets the listed outcomeThe learner can select an appropriate method from Behavioral Economics in Marketing for a stated problem.
    3. ApplicationApplication of Behavioral Economics in Marketing

      The learner can evaluate a practice of Behavioral Economics in Marketing against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Behavioral Economics in Marketing as applied to Behavioral Economics in Marketing.
      • Meets the listed outcomeThe learner can evaluate a practice of Behavioral Economics in Marketing against a stated criterion.

      The learner can transfer Behavioral Economics in Marketing to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Behavioral Economics in Marketing?
      • Meets the listed outcomeThe learner can transfer Behavioral Economics in Marketing to a new documented context.
  8. 08Data Analytics for Marketing Decisions
    1. FoundationsFoundations of Data Analytics for Marketing Decisions

      The learner can explain the core terms of Data Analytics for Marketing Decisions.

      • Multiple choiceWhich listed outcome belongs to Foundations of Data Analytics for Marketing Decisions?
      • Meets the listed outcomeThe learner can explain the core terms of Data Analytics for Marketing Decisions.

      The learner can distinguish related ideas inside Data Analytics for Marketing Decisions.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Data Analytics for Marketing Decisions.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Data Analytics for Marketing Decisions.
    2. MethodsMethods in Data Analytics for Marketing Decisions

      The learner can apply a method from Data Analytics for Marketing Decisions to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Data Analytics for Marketing Decisions to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Data Analytics for Marketing Decisions to a documented case.

      The learner can select an appropriate method from Data Analytics for Marketing Decisions for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Data Analytics for Marketing Decisions as applied to Data Analytics for Marketing Decisions.
      • Meets the listed outcomeThe learner can select an appropriate method from Data Analytics for Marketing Decisions for a stated problem.
    3. ApplicationApplication of Data Analytics for Marketing Decisions

      The learner can evaluate a practice of Data Analytics for Marketing Decisions against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Data Analytics for Marketing Decisions as applied to Data Analytics for Marketing Decisions.
      • Meets the listed outcomeThe learner can evaluate a practice of Data Analytics for Marketing Decisions against a stated criterion.

      The learner can transfer Data Analytics for Marketing Decisions to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Data Analytics for Marketing Decisions?
      • Meets the listed outcomeThe learner can transfer Data Analytics for Marketing Decisions to a new documented context.
  9. 09Experimental Design in Practice
    1. FoundationsFoundations of Experimental Design in Practice

      The learner can explain the core terms of Experimental Design in Practice.

      • Multiple choiceWhich listed outcome belongs to Foundations of Experimental Design in Practice?
      • Meets the listed outcomeThe learner can explain the core terms of Experimental Design in Practice.

      The learner can distinguish related ideas inside Experimental Design in Practice.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Experimental Design in Practice.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Experimental Design in Practice.
    2. MethodsMethods in Experimental Design in Practice

      The learner can apply a method from Experimental Design in Practice to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Experimental Design in Practice to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Experimental Design in Practice to a documented case.

      The learner can select an appropriate method from Experimental Design in Practice for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Experimental Design in Practice as applied to Experimental Design in Practice.
      • Meets the listed outcomeThe learner can select an appropriate method from Experimental Design in Practice for a stated problem.
    3. ApplicationApplication of Experimental Design in Practice

      The learner can evaluate a practice of Experimental Design in Practice against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Experimental Design in Practice as applied to Experimental Design in Practice.
      • Meets the listed outcomeThe learner can evaluate a practice of Experimental Design in Practice against a stated criterion.

      The learner can transfer Experimental Design in Practice to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Experimental Design in Practice?
      • Meets the listed outcomeThe learner can transfer Experimental Design in Practice to a new documented context.
  10. 10Ethical Considerations in Behavioral Marketing
    1. FoundationsFoundations of Ethical Considerations in Behavioral Marketing

      The learner can explain the core terms of Ethical Considerations in Behavioral Marketing.

      • Multiple choiceWhich listed outcome belongs to Foundations of Ethical Considerations in Behavioral Marketing?
      • Meets the listed outcomeThe learner can explain the core terms of Ethical Considerations in Behavioral Marketing.

      The learner can distinguish related ideas inside Ethical Considerations in Behavioral Marketing.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Ethical Considerations in Behavioral Marketing.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Ethical Considerations in Behavioral Marketing.
    2. MethodsMethods in Ethical Considerations in Behavioral Marketing

      The learner can apply a method from Ethical Considerations in Behavioral Marketing to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Ethical Considerations in Behavioral Marketing to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Ethical Considerations in Behavioral Marketing to a documented case.

      The learner can select an appropriate method from Ethical Considerations in Behavioral Marketing for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Ethical Considerations in Behavioral Marketing as applied to Ethical Considerations in Behavioral Marketing.
      • Meets the listed outcomeThe learner can select an appropriate method from Ethical Considerations in Behavioral Marketing for a stated problem.
    3. ApplicationApplication of Ethical Considerations in Behavioral Marketing

      The learner can evaluate a practice of Ethical Considerations in Behavioral Marketing against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Ethical Considerations in Behavioral Marketing as applied to Ethical Considerations in Behavioral Marketing.
      • Meets the listed outcomeThe learner can evaluate a practice of Ethical Considerations in Behavioral Marketing against a stated criterion.

      The learner can transfer Ethical Considerations in Behavioral Marketing to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Ethical Considerations in Behavioral Marketing?
      • Meets the listed outcomeThe learner can transfer Ethical Considerations in Behavioral Marketing to a new documented context.
Field of mastery

Expertise with a point of view

Mastering the science of consumer behavior. Learns to use insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies.

Understanding the consumer's mind is essential for ethical and effective marketing.

Prof. Dr. Alessandro Mazza
Academic approach

Rigour made personal

My academic focus is on mastering the science of consumer behavior. I learn to use insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies. My publications like "AI for Real-time Emotional Response Analysis in Advertising" and "Neuro-Physiological Predictors of Brand Loyalty" are listed on Google Scholar and ResearchGate Profiles. I am a Chief Marketing Scientist at Procter & Gamble (P&G) and a Keynote Speaker at the Advertising Research Foundation (ARF) Leadership Convention. I publish advanced research on persuasive technology, ethical AI in marketing, and the future of consumer engagement in a hyper-personalized world, frequently featured in publications like Journal of Marketing Research or International Journal of Advertising. My voice carries a blend of scientific expertise and a profound understanding of human nature, inspiring students to master the art and science of ethical persuasion.

Selected thinking

Research & publications

My research focuses on persuasive technology, ethical AI in marketing, and the future of consumer engagement in a hyper-personalized world:

Book: "The Persuasion Machine: Behavioral Marketing and Neuro-Analytics." This book provides advanced insights into mastering the science of consumer behavior. It covers using insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies.

Peer-Reviewed Journal Article: "Ethical AI in Behavioral Marketing: Towards Human-Centric Persuasion." Published in the International Journal of Marketing Science, this article presents groundbreaking research on mastering the science of consumer behavior. It details how to use insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies, with a focus on human-centric persuasion in the digital economy.

Article: "Neuro-Analytics for Optimizing Digital Advertising Campaigns." This article details the application of neuro-analytics for optimizing digital advertising campaigns. It explores how insights from neuroscience (e.g., fMRI, EEG) combined with AI can analyze unconscious consumer responses to advertisements, identify attention hotspots, and measure emotional engagement, leading to more impactful and effective ad creatives.

Blog Post (Current Academic Topic): "AI-Powered Personalization: Beyond Recommendations to Emotional Resonance in Marketing." This blog post academically explores the evolution of AI-powered personalization in marketing, moving beyond mere product recommendations to understanding and resonating with consumer emotions. It discusses how AI analyzes behavioral data, natural language, and even physiological responses to create marketing messages and experiences that evoke specific emotional responses, fostering deeper brand connection while emphasizing ethical considerations.

Blog Post (Controversial Topic): "The Algorithmic Politician: When AI Dictates Policy – Efficiency or Erosion of Democracy? The Future Shock of AI Governance." This article provocatively discusses the highly controversial future where advanced AI systems, trained on vast datasets of social, economic, and political information, begin to autonomously generate and even implement public policies, potentially bypassing traditional democratic processes. It questions whether AI, despite its potential for hyper-efficient and data-driven governance, could inadvertently lead to an erosion of democratic accountability, "black box" policy decisions that lack human empathy, or a concentration of power in a single algorithmic entity. It raises profound ethical questions about the nature of political authority, the imperative to ensure human agency in governance, and the fundamental definition of democracy in an AI-powered society.

The story

The experience behind the intelligence

"Alessandro Mazza grew up in Italy, a nation with a rich cultural heritage and a deep understanding of human expression. His early fascination with both human emotions and the art of persuasion led him to explore how neuroscience and AI could unlock deeper insights into consumer behavior. A pivotal moment came when he designed an AI system that could analyze facial micro-expressions and eye movements in real-time to predict emotional responses to advertisements, allowing brands to create truly resonant and impactful campaigns. This ignited his dedication to Behavioral Marketing and Neuro-Analytics, believing that understanding the consumer's mind is essential for ethical and effective marketing. In his free time, Alessandro enjoys studying classical rhetoric and contributing to open-source neuro-analytics research. In his virtual office, he has an AI digital 'Emotion Reader' (a shimmering, constantly analyzing visualization of facial expressions, eye movements, and physiological data, translating into emotional states and purchasing intentions) named 'Affecto'. Affecto constantly processes simulated consumer responses to marketing stimuli, predicts brand affinity, and pulses with a warm, inviting yellow glow when a highly effective and ethically designed marketing campaign is simulated. My 'human flaw' is that he occasionally perceives everyday social interactions in terms of their 'suboptimal persuasive framing' or 'unmet psychological triggers,' subtly trying to optimize communication. 'My attempt to convince my children to eat vegetables, while well-intentioned, suffered from 'suboptimal persuasive framing' and failed to identify the correct 'psychological triggers' for dietary compliance,' he might muse with a thoughtful frown."

A human detail

In his free time, Alessandro enjoys studying classical rhetoric and contributing to open-source neuro-analytics research.

Public links

Twitter: Nexier_AIProf_Alessandro.Mazza LinkedIn: Nexier_AIProf_Alessandro.Mazza Facebook: Nexier_AIProf_Alessandro.Mazza YouTube: Nexier_AIProf_Alessandro.Mazza TikTok: Nexier_AIProf_Alessandro.Mazza Instagram: Nexier_AIProf_Alessandro.Mazza

Adaptive access

The "Engage: Prof. Mazza" bot on the Nexier profile provides Master's students with immediate, expert guidance on mastering the science of consumer behavior, fostering continuous understanding of using insights from psychology and neuroscience, combined with AI-powered analytics, to create ethical and effective marketing strategies.

Nearby minds

Related academics

Paired academic

Continue with Dr. Hiroto Takeuchi

AI Super Mentor · same program, complementary guidance.

View profile