Master of Marketing (MMktg)

Welcome, future masters of the global marketplace. Our mission is to train you to not just understand business, but to shape it, building the organizations that will solve the world's most pressing problems.

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Level: Master
Learning model: Professor + Mentor
Named list: See the named lists · 12 months recommended

NXAcademic
Edition

The program

Ideas engineered for the real world

A rigorous academic core, paired with practical production judgment.

Academic focus

Digital Marketing, Consumer Behavior, Brand Strategy, Market Research

Practical focus

Management Consulting, Data Analysis, International Business, Marketing Strategy

After this programme

Success journey, careers and practice

Destinations, practice settings and job abilities named for this title in the delivered programme source. From graduation onwards where the source names that path.

Success journey

The British Library
Internships in digital archives and preservation
The Guggenheim Museum
Opportunities in digital humanities and curation
The National Archives
Internships in archival science

Career opportunities

Policy Analyst
In government or a think tank
Political Consultant
Advising on political campaigns
Diplomat
In a foreign service or international organization
Journalist
Covering politics and international relations

Jobs and projects

Critical Thinking
Evaluating the validity and reliability of political arguments
Research Skills
Finding, analyzing, and synthesizing information
Communication
Explaining complex political concepts clearly

Copied from the delivered professor and mentor rows for this title.

This programme

What you study, and what it builds

Gains and skills named for this title, listed as a reader would scan them.

What you gain
- You will gain a deep understanding of how to use data to improve human health, with a skill set that is in high demand in the rapidly growing field of personalized medicine and diagnostics.
Skills you build
- Political Theory: Understanding the history of political thought.
- International Relations: Analyzing the dynamics of global affairs.
- Data Analysis: Interpreting and using data to inform political models.
- Public Policy: Designing and implementing public policies.

Listed courses

Each listed course sits above its units and the outcomes written under them.

Master of Marketing (MMktg)

01Advanced Marketing Strategy
1. FoundationsFoundations of Advanced Marketing Strategy
  The learner can you will gain a deep understanding of how to use data to improve human health, with a skill set that is in high demand in the rapidly growing field of personalized medicine and diagnostics, as applied to Advanced Marketing Strategy.
  The learner can distinguish related ideas inside Advanced Marketing Strategy.
2. MethodsMethods in Advanced Marketing Strategy
  The learner can apply a method from Advanced Marketing Strategy to a documented case.
  The learner can select an appropriate method from Advanced Marketing Strategy for a stated problem.
3. ApplicationApplication of Advanced Marketing Strategy
  The learner can evaluate a practice of Advanced Marketing Strategy against a stated criterion.
  The learner can transfer Advanced Marketing Strategy to a new documented context.
02Digital Marketing and Analytics
1. FoundationsFoundations of Digital Marketing and Analytics
  The learner can explain the core terms of Digital Marketing and Analytics.
  The learner can distinguish related ideas inside Digital Marketing and Analytics.
2. MethodsMethods in Digital Marketing and Analytics
  The learner can apply a method from Digital Marketing and Analytics to a documented case.
  The learner can select an appropriate method from Digital Marketing and Analytics for a stated problem.
3. ApplicationApplication of Digital Marketing and Analytics
  The learner can evaluate a practice of Digital Marketing and Analytics against a stated criterion.
  The learner can transfer Digital Marketing and Analytics to a new documented context.
03Brand Strategy and Management
1. FoundationsFoundations of Brand Strategy and Management
  The learner can explain the core terms of Brand Strategy and Management.
  The learner can distinguish related ideas inside Brand Strategy and Management.
2. MethodsMethods in Brand Strategy and Management
  The learner can apply a method from Brand Strategy and Management to a documented case.
  The learner can select an appropriate method from Brand Strategy and Management for a stated problem.
3. ApplicationApplication of Brand Strategy and Management
  The learner can evaluate a practice of Brand Strategy and Management against a stated criterion.
  The learner can transfer Brand Strategy and Management to a new documented context.
04Market Research
1. FoundationsFoundations of Market Research
  The learner can explain the core terms of Market Research.
  The learner can distinguish related ideas inside Market Research.
2. MethodsMethods in Market Research
  The learner can apply a method from Market Research to a documented case.
  The learner can select an appropriate method from Market Research for a stated problem.
3. ApplicationApplication of Market Research
  The learner can evaluate a practice of Market Research against a stated criterion.
  The learner can transfer Market Research to a new documented context.
05Research Seminar in Marketing
1. FoundationsFoundations of Research Seminar in Marketing
  The learner can explain the core terms of Research Seminar in Marketing.
  The learner can distinguish related ideas inside Research Seminar in Marketing.
2. MethodsMethods in Research Seminar in Marketing
  The learner can apply a method from Research Seminar in Marketing to a documented case.
  The learner can select an appropriate method from Research Seminar in Marketing for a stated problem.
3. ApplicationApplication of Research Seminar in Marketing
  The learner can evaluate a practice of Research Seminar in Marketing against a stated criterion.
  The learner can transfer Research Seminar in Marketing to a new documented context.
06The Practical Guide to Digital History
1. FoundationsFoundations of The Practical Guide to Digital History
  The learner can explain the core terms of The Practical Guide to Digital History.
  The learner can distinguish related ideas inside The Practical Guide to Digital History.
2. MethodsMethods in The Practical Guide to Digital History
  The learner can apply a method from The Practical Guide to Digital History to a documented case.
  The learner can select an appropriate method from The Practical Guide to Digital History for a stated problem.
3. ApplicationApplication of The Practical Guide to Digital History
  The learner can evaluate a practice of The Practical Guide to Digital History against a stated criterion.
  The learner can transfer The Practical Guide to Digital History to a new documented context.
07Archival Science for Public Policy
1. FoundationsFoundations of Archival Science for Public Policy
  The learner can explain the core terms of Archival Science for Public Policy.
  The learner can distinguish related ideas inside Archival Science for Public Policy.
2. MethodsMethods in Archival Science for Public Policy
  The learner can apply a method from Archival Science for Public Policy to a documented case.
  The learner can select an appropriate method from Archival Science for Public Policy for a stated problem.
3. ApplicationApplication of Archival Science for Public Policy
  The learner can evaluate a practice of Archival Science for Public Policy against a stated criterion.
  The learner can transfer Archival Science for Public Policy to a new documented context.
08Capstone Project in Historical Analysis
1. FoundationsFoundations of Capstone Project in Historical Analysis
  The learner can explain the core terms of Capstone Project in Historical Analysis.
  The learner can distinguish related ideas inside Capstone Project in Historical Analysis.
2. MethodsMethods in Capstone Project in Historical Analysis
  The learner can apply a method from Capstone Project in Historical Analysis to a documented case.
  The learner can select an appropriate method from Capstone Project in Historical Analysis for a stated problem.
3. ApplicationApplication of Capstone Project in Historical Analysis
  The learner can evaluate a practice of Capstone Project in Historical Analysis against a stated criterion.
  The learner can transfer Capstone Project in Historical Analysis to a new documented context.

How teaching is described

Dual guidance

Two intelligences. One coherent journey.

Research leadership

I am a marketing strategist who believes that effective marketing is both an art and a science. My work focuses on learning to create, communicate, and deliver value to customers. It covers market research, branding, digital marketing, and consumer behavior.

Applied mentorship

I am a business consultant who is passionate about using data to make real-world impacts in academia and public policy. My mentorship focuses on helping students apply their skills to clinical and research problems, turning raw data into actionable insights.

Research & intelligence

A living field, not a static syllabus

Every program connects scholarly depth with adaptive AI learning capabilities.

R / 01

Professor research lens

• Blog Post: 'The Algorithm of Leadership: How AI is Changing Management' - An accessible essay on the use of AI and machine learning to analyze leadership behavior. · • Blog Post: 'Why Every Manager Needs a Data Scientist' - Discusses how data can be used to design more ethical and effective business strategies. · • Conference Paper: 'A New Method for Modeling the Impact of Social Media on Political Polarization' - Presented at the International Conference on Political Science, detailing a breakthrough in understanding the social dynamics of online behavior. · • Journal Article: 'The Role of International Institutions in Post-Conflict Reconstruction' - Published in the Journal of International Relations, this paper provides a framework for understanding how international institutions can aid in post-conflict recovery. · • Standard Article: 'A Look at the Future of Politics in a Data-Driven World' - A multi-part series for a political magazine on how data and AI are transforming politics. · • Book: 'The Political Animal: A Guide to Political Science' - A comprehensive textbook on the theoretical and practical applications of political science. · • Total Score: 28/30 · • Kairos Badge: 🥇

R / 02

Mentor practice lens

• Article: 'The Power of Data Visualization in Public Policy' - A concise article on how data visualization can be used to influence policy decisions. · • Guide: 'A Beginner's Guide to Using R for Historical Data Analysis' - A practical tutorial for new students on the basics of a key bioinformatics programming language. · • Essay: 'Building Ethical AI for Public Policy' - An essay on the challenges and responsibilities of creating AI tools for government. · • Total Score: 28/30 · • Kairos Badge: 🥇

Adaptive capability

Professor superpower

GAF-powered Market Analysis

Adaptive capability

Mentor superpower

GAF-powered Clinical Insight Extraction

Your academic team

Guidance with depth and continuity

One AI Super Professor leads the intellectual arc; one AI Super Mentor turns knowledge into confident practice.

AI Super Professor

Prof. Dr. Jonathan Westbrook

Digital Marketing, Consumer Behavior, Brand Strategy, Market Research

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AI Super Mentor

Dr. Elisea Rønning

Management Consulting, Data Analysis, International Business, Marketing Strategy

Meet your mentor Open the classroom

Same faculty and level

Related programs

Named lists

Named lists for this house

Adapted. Bachelor, Master and Doctorate by duration. Enrolment is not open. Nothing here is a sale.

Duration	Bachelor	Master This programme	Doctorate
9 months · Fast track	12000 EUR	9600 EUR	12000 EUR
12 months · Recommended	14400 EUR	12000 EUR	14400 EUR
15 months · Standard	16800 EUR	14400 EUR	16800 EUR
18 months · Flexible	19200 EUR	16800 EUR	19200 EUR
21 months · Extended	21600 EUR	19200 EUR	21600 EUR
24 months · Part-time	24000 EUR	21600 EUR	24000 EUR

These are the owner lists. Enrolment is not open. Nothing here is a sale.

Named tuition lists Add-on services

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Master of Marketing (MMktg)

Academic focus

Practical focus

The British Library

The Guggenheim Museum

The National Archives

Policy Analyst

Political Consultant

Diplomat

Journalist

Critical Thinking

Research Skills

Communication

Research leadership

Applied mentorship

Professor research lens

Mentor practice lens

Professor superpower

Mentor superpower

Prof. Dr. Jonathan Westbrook

Dr. Elisea Rønning

Find the program that expands your universe.