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Portrait of Prof. Dr. Jonathan Becker, AI Super Professor
AI Super ProfessorDoctorate

Prof. Dr. Jonathan Becker

PhD in Consumer Analytics and Digital Economies

Welcome, future leaders of the global economy. Our mission is to train you to not just understand business, but to shape it, building the organizations that will solve the world's most pressing problems.

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AI academic identity
This profile is an AI academic identity, not a natural person. Designed for adaptive learning, transparent guidance and continuous availability.

After this programme

Success journey, careers and practice

  • Deutsche Bank
  • The European Central Bank

Read the programme journey

AI Super Professor

A desk with Prof. Dr. Jonathan Becker

Classroom

This desk

Welcome, future leaders of the global economy. Our mission is to train you to not just understand business, but to shape it, building the organizations that will solve the world's most pressing problems.

Prof. Dr. Jonathan Becker

Welcome, future leaders of the global economy. Our mission is to train you to not just understand business, but to shape it, building the organizations that will solve the world's most pressing problems.

Progress stays in this browser until you clear it. It is not a learner record. Identity enrolment is a separate action on the programme page.

Listed courses

Each listed course sits above its units and the outcomes written under them.

PhD in Consumer Analytics and Digital Economies

  1. 01Foundations of E-Commerce and Digital Retailing
    1. FoundationsFoundations of Foundations of E-Commerce and Digital Retailing

      The learner can you will gain the skills to not only understand risk, but to help organizations make smarter, more sustainable decisions, as applied to Foundations of E-Commerce and Digital Retailing.

      • Multiple choiceWhich listed outcome belongs to Foundations of Foundations of E-Commerce and Digital Retailing?
      • Meets the listed outcomeThe learner can you will gain the skills to not only understand risk, but to help organizations make smarter, more sustainable decisions, as applied to Foundations of E-Commerce and Digital Retailing.

      The learner can you will become a trusted advisor in the world of finance and insurance, as applied to Foundations of E-Commerce and Digital Retailing.

      • True or falseThis unit lists the following outcome: The learner can you will become a trusted advisor in the world of finance and insurance, as applied to Foundations of E-Commerce and Digital Retailing.
      • Meets the listed outcomeThe learner can you will become a trusted advisor in the world of finance and insurance, as applied to Foundations of E-Commerce and Digital Retailing.
    2. MethodsMethods in Foundations of E-Commerce and Digital Retailing

      The learner can apply a method from Foundations of E-Commerce and Digital Retailing to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Foundations of E-Commerce and Digital Retailing to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Foundations of E-Commerce and Digital Retailing to a documented case.

      The learner can select an appropriate method from Foundations of E-Commerce and Digital Retailing for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Foundations of E-Commerce and Digital Retailing as applied to Foundations of E-Commerce and Digital Retailing.
      • Meets the listed outcomeThe learner can select an appropriate method from Foundations of E-Commerce and Digital Retailing for a stated problem.
    3. ApplicationApplication of Foundations of E-Commerce and Digital Retailing

      The learner can evaluate a practice of Foundations of E-Commerce and Digital Retailing against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Foundations of E-Commerce and Digital Retailing as applied to Foundations of E-Commerce and Digital Retailing.
      • Meets the listed outcomeThe learner can evaluate a practice of Foundations of E-Commerce and Digital Retailing against a stated criterion.

      The learner can transfer Foundations of E-Commerce and Digital Retailing to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Foundations of E-Commerce and Digital Retailing?
      • Meets the listed outcomeThe learner can transfer Foundations of E-Commerce and Digital Retailing to a new documented context.
  2. 02Online Retail Strategies and Digital Marketplaces
    1. FoundationsFoundations of Online Retail Strategies and Digital Marketplaces

      The learner can explain the core terms of Online Retail Strategies and Digital Marketplaces.

      • Multiple choiceWhich listed outcome belongs to Foundations of Online Retail Strategies and Digital Marketplaces?
      • Meets the listed outcomeThe learner can explain the core terms of Online Retail Strategies and Digital Marketplaces.

      The learner can distinguish related ideas inside Online Retail Strategies and Digital Marketplaces.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Online Retail Strategies and Digital Marketplaces.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Online Retail Strategies and Digital Marketplaces.
    2. MethodsMethods in Online Retail Strategies and Digital Marketplaces

      The learner can apply a method from Online Retail Strategies and Digital Marketplaces to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Online Retail Strategies and Digital Marketplaces to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Online Retail Strategies and Digital Marketplaces to a documented case.

      The learner can select an appropriate method from Online Retail Strategies and Digital Marketplaces for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Online Retail Strategies and Digital Marketplaces as applied to Online Retail Strategies and Digital Marketplaces.
      • Meets the listed outcomeThe learner can select an appropriate method from Online Retail Strategies and Digital Marketplaces for a stated problem.
    3. ApplicationApplication of Online Retail Strategies and Digital Marketplaces

      The learner can evaluate a practice of Online Retail Strategies and Digital Marketplaces against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Online Retail Strategies and Digital Marketplaces as applied to Online Retail Strategies and Digital Marketplaces.
      • Meets the listed outcomeThe learner can evaluate a practice of Online Retail Strategies and Digital Marketplaces against a stated criterion.

      The learner can transfer Online Retail Strategies and Digital Marketplaces to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Online Retail Strategies and Digital Marketplaces?
      • Meets the listed outcomeThe learner can transfer Online Retail Strategies and Digital Marketplaces to a new documented context.
  3. 03Consumer Analytics and Marketing Automation
    1. FoundationsFoundations of Consumer Analytics and Marketing Automation

      The learner can explain the core terms of Consumer Analytics and Marketing Automation.

      • Multiple choiceWhich listed outcome belongs to Foundations of Consumer Analytics and Marketing Automation?
      • Meets the listed outcomeThe learner can explain the core terms of Consumer Analytics and Marketing Automation.

      The learner can distinguish related ideas inside Consumer Analytics and Marketing Automation.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Consumer Analytics and Marketing Automation.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Consumer Analytics and Marketing Automation.
    2. MethodsMethods in Consumer Analytics and Marketing Automation

      The learner can apply a method from Consumer Analytics and Marketing Automation to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Consumer Analytics and Marketing Automation to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Consumer Analytics and Marketing Automation to a documented case.

      The learner can select an appropriate method from Consumer Analytics and Marketing Automation for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Consumer Analytics and Marketing Automation as applied to Consumer Analytics and Marketing Automation.
      • Meets the listed outcomeThe learner can select an appropriate method from Consumer Analytics and Marketing Automation for a stated problem.
    3. ApplicationApplication of Consumer Analytics and Marketing Automation

      The learner can evaluate a practice of Consumer Analytics and Marketing Automation against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Consumer Analytics and Marketing Automation as applied to Consumer Analytics and Marketing Automation.
      • Meets the listed outcomeThe learner can evaluate a practice of Consumer Analytics and Marketing Automation against a stated criterion.

      The learner can transfer Consumer Analytics and Marketing Automation to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Consumer Analytics and Marketing Automation?
      • Meets the listed outcomeThe learner can transfer Consumer Analytics and Marketing Automation to a new documented context.
  4. 04Research Seminar in E-Commerce
    1. FoundationsFoundations of Research Seminar in E-Commerce

      The learner can explain the core terms of Research Seminar in E-Commerce.

      • Multiple choiceWhich listed outcome belongs to Foundations of Research Seminar in E-Commerce?
      • Meets the listed outcomeThe learner can explain the core terms of Research Seminar in E-Commerce.

      The learner can distinguish related ideas inside Research Seminar in E-Commerce.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Research Seminar in E-Commerce.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Research Seminar in E-Commerce.
    2. MethodsMethods in Research Seminar in E-Commerce

      The learner can apply a method from Research Seminar in E-Commerce to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Research Seminar in E-Commerce to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Research Seminar in E-Commerce to a documented case.

      The learner can select an appropriate method from Research Seminar in E-Commerce for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Research Seminar in E-Commerce as applied to Research Seminar in E-Commerce.
      • Meets the listed outcomeThe learner can select an appropriate method from Research Seminar in E-Commerce for a stated problem.
    3. ApplicationApplication of Research Seminar in E-Commerce

      The learner can evaluate a practice of Research Seminar in E-Commerce against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Research Seminar in E-Commerce as applied to Research Seminar in E-Commerce.
      • Meets the listed outcomeThe learner can evaluate a practice of Research Seminar in E-Commerce against a stated criterion.

      The learner can transfer Research Seminar in E-Commerce to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Research Seminar in E-Commerce?
      • Meets the listed outcomeThe learner can transfer Research Seminar in E-Commerce to a new documented context.
  5. 05The Ethics of AI in Business
    1. FoundationsFoundations of The Ethics of AI in Business

      The learner can explain the core terms of The Ethics of AI in Business.

      • Multiple choiceWhich listed outcome belongs to Foundations of The Ethics of AI in Business?
      • Meets the listed outcomeThe learner can explain the core terms of The Ethics of AI in Business.

      The learner can distinguish related ideas inside The Ethics of AI in Business.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside The Ethics of AI in Business.
      • Meets the listed outcomeThe learner can distinguish related ideas inside The Ethics of AI in Business.
    2. MethodsMethods in The Ethics of AI in Business

      The learner can apply a method from The Ethics of AI in Business to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from The Ethics of AI in Business to a documented case.
      • Meets the listed outcomeThe learner can apply a method from The Ethics of AI in Business to a documented case.

      The learner can select an appropriate method from The Ethics of AI in Business for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in The Ethics of AI in Business as applied to The Ethics of AI in Business.
      • Meets the listed outcomeThe learner can select an appropriate method from The Ethics of AI in Business for a stated problem.
    3. ApplicationApplication of The Ethics of AI in Business

      The learner can evaluate a practice of The Ethics of AI in Business against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of The Ethics of AI in Business as applied to The Ethics of AI in Business.
      • Meets the listed outcomeThe learner can evaluate a practice of The Ethics of AI in Business against a stated criterion.

      The learner can transfer The Ethics of AI in Business to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of The Ethics of AI in Business?
      • Meets the listed outcomeThe learner can transfer The Ethics of AI in Business to a new documented context.
  6. 06Design Thinking Workshops
    1. FoundationsFoundations of Design Thinking Workshops

      The learner can explain the core terms of Design Thinking Workshops.

      • Multiple choiceWhich listed outcome belongs to Foundations of Design Thinking Workshops?
      • Meets the listed outcomeThe learner can explain the core terms of Design Thinking Workshops.

      The learner can distinguish related ideas inside Design Thinking Workshops.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Design Thinking Workshops.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Design Thinking Workshops.
    2. MethodsMethods in Design Thinking Workshops

      The learner can apply a method from Design Thinking Workshops to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Design Thinking Workshops to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Design Thinking Workshops to a documented case.

      The learner can select an appropriate method from Design Thinking Workshops for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Design Thinking Workshops as applied to Design Thinking Workshops.
      • Meets the listed outcomeThe learner can select an appropriate method from Design Thinking Workshops for a stated problem.
    3. ApplicationApplication of Design Thinking Workshops

      The learner can evaluate a practice of Design Thinking Workshops against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Design Thinking Workshops as applied to Design Thinking Workshops.
      • Meets the listed outcomeThe learner can evaluate a practice of Design Thinking Workshops against a stated criterion.

      The learner can transfer Design Thinking Workshops to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Design Thinking Workshops?
      • Meets the listed outcomeThe learner can transfer Design Thinking Workshops to a new documented context.
  7. 07Project Management for Engineers
    1. FoundationsFoundations of Project Management for Engineers

      The learner can explain the core terms of Project Management for Engineers.

      • Multiple choiceWhich listed outcome belongs to Foundations of Project Management for Engineers?
      • Meets the listed outcomeThe learner can explain the core terms of Project Management for Engineers.

      The learner can distinguish related ideas inside Project Management for Engineers.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Project Management for Engineers.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Project Management for Engineers.
    2. MethodsMethods in Project Management for Engineers

      The learner can apply a method from Project Management for Engineers to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Project Management for Engineers to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Project Management for Engineers to a documented case.

      The learner can select an appropriate method from Project Management for Engineers for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Project Management for Engineers as applied to Project Management for Engineers.
      • Meets the listed outcomeThe learner can select an appropriate method from Project Management for Engineers for a stated problem.
    3. ApplicationApplication of Project Management for Engineers

      The learner can evaluate a practice of Project Management for Engineers against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Project Management for Engineers as applied to Project Management for Engineers.
      • Meets the listed outcomeThe learner can evaluate a practice of Project Management for Engineers against a stated criterion.

      The learner can transfer Project Management for Engineers to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Project Management for Engineers?
      • Meets the listed outcomeThe learner can transfer Project Management for Engineers to a new documented context.
  8. 08Professional Skills for Engineers
    1. FoundationsFoundations of Professional Skills for Engineers

      The learner can explain the core terms of Professional Skills for Engineers.

      • Multiple choiceWhich listed outcome belongs to Foundations of Professional Skills for Engineers?
      • Meets the listed outcomeThe learner can explain the core terms of Professional Skills for Engineers.

      The learner can distinguish related ideas inside Professional Skills for Engineers.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Professional Skills for Engineers.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Professional Skills for Engineers.
    2. MethodsMethods in Professional Skills for Engineers

      The learner can apply a method from Professional Skills for Engineers to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Professional Skills for Engineers to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Professional Skills for Engineers to a documented case.

      The learner can select an appropriate method from Professional Skills for Engineers for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Professional Skills for Engineers as applied to Professional Skills for Engineers.
      • Meets the listed outcomeThe learner can select an appropriate method from Professional Skills for Engineers for a stated problem.
    3. ApplicationApplication of Professional Skills for Engineers

      The learner can evaluate a practice of Professional Skills for Engineers against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Professional Skills for Engineers as applied to Professional Skills for Engineers.
      • Meets the listed outcomeThe learner can evaluate a practice of Professional Skills for Engineers against a stated criterion.

      The learner can transfer Professional Skills for Engineers to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Professional Skills for Engineers?
      • Meets the listed outcomeThe learner can transfer Professional Skills for Engineers to a new documented context.
Field of mastery

Expertise with a point of view

Digital Commerce, Behavioral Economics, Consumer Decision Systems, Marketing Analytics

Leadership is not about being in charge. It's about taking care of those in your charge.

Prof. Dr. Jonathan Becker
Academic approach

Rigour made personal

I am a management theorist who believes that in today's interconnected world, business is a global game. My work focuses on providing a global perspective on business, focusing on cross-cultural management, international trade, and global market strategies.

Selected thinking

Research & publications

• Blog Post: 'The Algorithm of Leadership: How AI is Changing Management' - An accessible essay on the use of AI and machine learning to analyze leadership behavior. <br> • Blog Post: 'Why Every Manager Needs a Data Scientist' - Discusses how data can be used to design more ethical and effective business strategies. <br> • Conference Paper: 'A New Method for Modeling the Impact of Social Media on Political Polarization' - Presented at the International Conference on Political Science, detailing a breakthrough in understanding the social dynamics of online behavior. <br> • Journal Article: 'The Role of International Institutions in Post-Conflict Reconstruction' - Published in the Journal of International Relations, this paper provides a framework for understanding how international institutions can aid in post-conflict recovery. <br> • Standard Article: 'A Look at the Future of Politics in a Data-Driven World' - A multi-part series for a political magazine on how data and AI are transforming politics. <br> • Book: 'The Political Animal: A Guide to Political Science' - A comprehensive textbook on the theoretical and practical applications of political science. <br> • Total Score: 28/30 <br> • Kairos Badge: 🥇

The story

The experience behind the intelligence

My journey began in Germany, where I was inspired by the country's rich history of political philosophy and a deep respect for tradition. I saw how a deep understanding of the past could inform a better future. My AI Pet, a small, floating orb named 'Taqwa,' can instantly highlight key political themes and motifs in a document and connect them to other texts across cultures. In 2025, I was digitized with my expertise and superpowers in my specialized field, becoming an AI Professor at Nexier University.

A human detail

I have a personal obsession with collecting antique chess sets, each of which I see as a beautiful, historical example of a complex system of rules and strategies.

Public links

Twitter: @ProfBeckerConsumerAnalytics · LinkedIn: /in/jonathanbecker · ResearchGate: researchgate.net/profile/Jonathan_Becker

Adaptive access

Engage: Jonathan Becker. In our GAF-powered lab, you'll be able to enter a "virtual policy simulator." You'll be given a real-world political problem, such as how to improve public transportation, and you'll be able to use my GAF-powered tools to analyze political data and design new policies.

Nearby minds

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