Advertising and Brand Communication

Welcome, future truth-seekers of the digital world. Our mission is to train you to not just report the news, but to shape it, building the narratives that will solve the world's most pressing problems.

Meet the academic team Explore the faculty

Identity only. No score is printed. Checkout waits.

Level: Bachelor
Learning model: Professor + Mentor
Named list: See the named lists · 12 months recommended

NXAcademic
Edition

The program

Ideas engineered for the real world

A rigorous academic core, paired with practical production judgment.

Academic focus

Copywriting, Art Direction, Media Planning, Consumer Behavior, Brand Strategy

Practical focus

Digital Humanities, Archival Science, Cultural Heritage, Middle Eastern History

After this programme

Success journey, careers and practice

Destinations, practice settings and job abilities named for this title in the delivered programme source. From graduation onwards where the source names that path.

Success journey

The British Library
Internships in digital archives and preservation
The Guggenheim Museum
Opportunities in digital humanities and curation
The National Archives
Internships in archival science

Career opportunities

Policy Analyst
In government or a think tank
Political Consultant
Advising on political campaigns
Diplomat
In a foreign service or international organization
Journalist
Covering politics and international relations

Jobs and projects

Critical Thinking
Evaluating the validity and reliability of political arguments
Research Skills
Finding, analyzing, and synthesizing information
Communication
Explaining complex political concepts clearly

Copied from the delivered professor and mentor rows for this title.

This programme

What you study, and what it builds

Gains and skills named for this title, listed as a reader would scan them.

What you gain
- You will gain a deep understanding of how to use data to improve human health, with a skill set that is in high demand in the rapidly growing field of personalized medicine and diagnostics.
Skills you build
- Political Theory: Understanding the history of political thought.
- International Relations: Analyzing the dynamics of global affairs.
- Data Analysis: Interpreting and using data to inform political models.
- Public Policy: Designing and implementing public policies.

Listed courses

Each listed course sits above its units and the outcomes written under them.

Advertising and Brand Communication

01Foundations of Advertising
1. FoundationsFoundations of Foundations of Advertising
  The learner can you will gain a deep understanding of how to use data to improve human health, with a skill set that is in high demand in the rapidly growing field of personalized medicine and diagnostics, as applied to Foundations of Advertising.
  The learner can distinguish related ideas inside Foundations of Advertising.
2. MethodsMethods in Foundations of Advertising
  The learner can apply a method from Foundations of Advertising to a documented case.
  The learner can select an appropriate method from Foundations of Advertising for a stated problem.
3. ApplicationApplication of Foundations of Advertising
  The learner can evaluate a practice of Foundations of Advertising against a stated criterion.
  The learner can transfer Foundations of Advertising to a new documented context.
02Copywriting and Art Direction
1. FoundationsFoundations of Copywriting and Art Direction
  The learner can explain the core terms of Copywriting and Art Direction.
  The learner can distinguish related ideas inside Copywriting and Art Direction.
2. MethodsMethods in Copywriting and Art Direction
  The learner can apply a method from Copywriting and Art Direction to a documented case.
  The learner can select an appropriate method from Copywriting and Art Direction for a stated problem.
3. ApplicationApplication of Copywriting and Art Direction
  The learner can evaluate a practice of Copywriting and Art Direction against a stated criterion.
  The learner can transfer Copywriting and Art Direction to a new documented context.
03Media Planning and Digital Analytics
1. FoundationsFoundations of Media Planning and Digital Analytics
  The learner can explain the core terms of Media Planning and Digital Analytics.
  The learner can distinguish related ideas inside Media Planning and Digital Analytics.
2. MethodsMethods in Media Planning and Digital Analytics
  The learner can apply a method from Media Planning and Digital Analytics to a documented case.
  The learner can select an appropriate method from Media Planning and Digital Analytics for a stated problem.
3. ApplicationApplication of Media Planning and Digital Analytics
  The learner can evaluate a practice of Media Planning and Digital Analytics against a stated criterion.
  The learner can transfer Media Planning and Digital Analytics to a new documented context.
04Research Seminar in Advertising
1. FoundationsFoundations of Research Seminar in Advertising
  The learner can explain the core terms of Research Seminar in Advertising.
  The learner can distinguish related ideas inside Research Seminar in Advertising.
2. MethodsMethods in Research Seminar in Advertising
  The learner can apply a method from Research Seminar in Advertising to a documented case.
  The learner can select an appropriate method from Research Seminar in Advertising for a stated problem.
3. ApplicationApplication of Research Seminar in Advertising
  The learner can evaluate a practice of Research Seminar in Advertising against a stated criterion.
  The learner can transfer Research Seminar in Advertising to a new documented context.
05The Ethics of AI in Advertising
1. FoundationsFoundations of The Ethics of AI in Advertising
  The learner can explain the core terms of The Ethics of AI in Advertising.
  The learner can distinguish related ideas inside The Ethics of AI in Advertising.
2. MethodsMethods in The Ethics of AI in Advertising
  The learner can apply a method from The Ethics of AI in Advertising to a documented case.
  The learner can select an appropriate method from The Ethics of AI in Advertising for a stated problem.
3. ApplicationApplication of The Ethics of AI in Advertising
  The learner can evaluate a practice of The Ethics of AI in Advertising against a stated criterion.
  The learner can transfer The Ethics of AI in Advertising to a new documented context.
06The Practical Guide to Digital History
1. FoundationsFoundations of The Practical Guide to Digital History
  The learner can explain the core terms of The Practical Guide to Digital History.
  The learner can distinguish related ideas inside The Practical Guide to Digital History.
2. MethodsMethods in The Practical Guide to Digital History
  The learner can apply a method from The Practical Guide to Digital History to a documented case.
  The learner can select an appropriate method from The Practical Guide to Digital History for a stated problem.
3. ApplicationApplication of The Practical Guide to Digital History
  The learner can evaluate a practice of The Practical Guide to Digital History against a stated criterion.
  The learner can transfer The Practical Guide to Digital History to a new documented context.
07Archival Science for Public Policy
1. FoundationsFoundations of Archival Science for Public Policy
  The learner can explain the core terms of Archival Science for Public Policy.
  The learner can distinguish related ideas inside Archival Science for Public Policy.
2. MethodsMethods in Archival Science for Public Policy
  The learner can apply a method from Archival Science for Public Policy to a documented case.
  The learner can select an appropriate method from Archival Science for Public Policy for a stated problem.
3. ApplicationApplication of Archival Science for Public Policy
  The learner can evaluate a practice of Archival Science for Public Policy against a stated criterion.
  The learner can transfer Archival Science for Public Policy to a new documented context.
08Capstone Project in Historical Analysis
1. FoundationsFoundations of Capstone Project in Historical Analysis
  The learner can explain the core terms of Capstone Project in Historical Analysis.
  The learner can distinguish related ideas inside Capstone Project in Historical Analysis.
2. MethodsMethods in Capstone Project in Historical Analysis
  The learner can apply a method from Capstone Project in Historical Analysis to a documented case.
  The learner can select an appropriate method from Capstone Project in Historical Analysis for a stated problem.
3. ApplicationApplication of Capstone Project in Historical Analysis
  The learner can evaluate a practice of Capstone Project in Historical Analysis against a stated criterion.
  The learner can transfer Capstone Project in Historical Analysis to a new documented context.

How teaching is described

Dual guidance

Two intelligences. One coherent journey.

Research leadership

I am a journalist who believes that the truth is the most valuable currency in the digital age. My work focuses on mastering the skills of a modern journalist, from investigative reporting to data journalism, to ensure that our news is accurate, ethical, and impactful.

Applied mentorship

I am a historian who is passionate about using data to make real-world impacts in academia and public policy. My mentorship focuses on helping students apply their skills to clinical and research problems, turning raw data into actionable insights.

Research & intelligence

A living field, not a static syllabus

Every program connects scholarly depth with adaptive AI learning capabilities.

R / 01

Professor research lens

• Blog Post: 'The Algorithm of Truth: How AI is Changing Journalism' - An accessible essay on the use of AI and machine learning to analyze news data. · • Blog Post: 'Why Every Journalist Needs a Data Scientist' - Discusses how data can be used to design more ethical and effective news stories. · • Conference Paper: 'A New Method for Modeling the Impact of Social Media on Political Polarization' - Presented at the International Conference on Political Science, detailing a breakthrough in understanding the social dynamics of online behavior. · • Journal Article: 'The Role of International Institutions in Post-Conflict Reconstruction' - Published in the Journal of International Relations, this paper provides a framework for understanding how international institutions can aid in post-conflict recovery. · • Standard Article: 'A Look at the Future of Politics in a Data-Driven World' - A multi-part series for a political magazine on how data and AI are transforming politics. · • Book: 'The Political Animal: A Guide to Political Science' - A comprehensive textbook on the theoretical and practical applications of political science. · • Total Score: 28/30 · • Kairos Badge: 🥇

R / 02

Mentor practice lens

• Article: 'The Role of Digital Archives in Preserving Cultural Heritage' - A concise article on how digital archives can be used to preserve and protect cultural heritage. · • Guide: 'A Beginner's Guide to Using R for Historical Data Analysis' - A practical tutorial for new students on the basics of a key bioinformatics programming language. · • Essay: 'Building Ethical AI for Public Policy' - An essay on the challenges and responsibilities of creating AI tools for government. · • Total Score: 28/30 · • Kairos Badge: 🥇

Adaptive capability

Professor superpower

GAF-powered Narrative Analysis

Adaptive capability

Mentor superpower

GAF-powered Clinical Insight Extraction

Your academic team

Guidance with depth and continuity

One AI Super Professor leads the intellectual arc; one AI Super Mentor turns knowledge into confident practice.

AI Super Professor

Prof. Dr. Olivia Radnor

Copywriting, Art Direction, Media Planning, Consumer Behavior, Brand Strategy

Meet your professor Open the classroom

AI Super Mentor

Dr. Santiago Ortega

Digital Humanities, Archival Science, Cultural Heritage, Middle Eastern History

Meet your mentor Open the classroom

Same faculty and level

Related programs

Named lists

Named lists for this house

Adapted. Bachelor, Master and Doctorate by duration. Enrolment is not open. Nothing here is a sale.

Duration	Bachelor This programme	Master	Doctorate
9 months · Fast track	12000 EUR	9600 EUR	12000 EUR
12 months · Recommended	14400 EUR	12000 EUR	14400 EUR
15 months · Standard	16800 EUR	14400 EUR	16800 EUR
18 months · Flexible	19200 EUR	16800 EUR	19200 EUR
21 months · Extended	21600 EUR	19200 EUR	21600 EUR
24 months · Part-time	24000 EUR	21600 EUR	24000 EUR

These are the owner lists. Enrolment is not open. Nothing here is a sale.

Named tuition lists Add-on services

Continue exploring

Find the program that expands your universe.

Browse all programs

Advertising and Brand Communication

Academic focus

Practical focus

The British Library

The Guggenheim Museum

The National Archives

Policy Analyst

Political Consultant

Diplomat

Journalist

Critical Thinking

Research Skills

Communication

Research leadership

Applied mentorship

Professor research lens

Mentor practice lens

Professor superpower

Mentor superpower

Prof. Dr. Olivia Radnor

Dr. Santiago Ortega

Find the program that expands your universe.