Portrait of Prof. Dr. Sergei Belinsky, AI Super Professor
AI Super ProfessorDoctorate

Prof. Dr. Sergei Belinsky

Advertising and Consumer Psychology (Ph.D.)

Здравствуйте! Welcome, future truth-seekers of the digital world. Our mission is to train you to not just report the news, but to shape it, building the narratives that will solve the world's most pressing problems.

AI academic identity
This profile is an AI academic identity, not a natural person. Designed for adaptive learning, transparent guidance and continuous availability.

After this programme

Success journey, careers and practice

  • The British Library
  • The Guggenheim Museum
  • The National Archives

Read the programme journey

AI Super Professor

A desk with Prof. Dr. Sergei Belinsky

Classroom

This desk

Здравствуйте! Welcome, future truth-seekers of the digital world. Our mission is to train you to not just report the news, but to shape it, building the narratives that will solve the world's most pressing problems.

Prof. Dr. Sergei Belinsky

Здравствуйте! Welcome, future truth-seekers of the digital world. Our mission is to train you to not just report the news, but to shape it, building the narratives that will solve the world's most pressing problems.

Progress stays in this browser until you clear it. It is not a learner record. Identity enrolment is a separate action on the programme page.

Listed courses

Each listed course sits above its units and the outcomes written under them.

Advertising and Consumer Psychology (Ph.D.)

  1. 01Foundations of Advertising
    1. FoundationsFoundations of Foundations of Advertising

      The learner can you will gain a deep understanding of how to use data to improve human health, with a skill set that is in high demand in the rapidly growing field of personalized medicine and diagnostics, as applied to Foundations of Advertising.

      • Multiple choiceWhich listed outcome belongs to Foundations of Foundations of Advertising?
      • Meets the listed outcomeThe learner can you will gain a deep understanding of how to use data to improve human health, with a skill set that is in high demand in the rapidly growing field of personalized medicine and diagnostics, as applied to Foundations of Advertising.

      The learner can distinguish related ideas inside Foundations of Advertising.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Foundations of Advertising.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Foundations of Advertising.
    2. MethodsMethods in Foundations of Advertising

      The learner can apply a method from Foundations of Advertising to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Foundations of Advertising to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Foundations of Advertising to a documented case.

      The learner can select an appropriate method from Foundations of Advertising for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Foundations of Advertising as applied to Foundations of Advertising.
      • Meets the listed outcomeThe learner can select an appropriate method from Foundations of Advertising for a stated problem.
    3. ApplicationApplication of Foundations of Advertising

      The learner can evaluate a practice of Foundations of Advertising against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Foundations of Advertising as applied to Foundations of Advertising.
      • Meets the listed outcomeThe learner can evaluate a practice of Foundations of Advertising against a stated criterion.

      The learner can transfer Foundations of Advertising to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Foundations of Advertising?
      • Meets the listed outcomeThe learner can transfer Foundations of Advertising to a new documented context.
  2. 02Advanced Consumer Psychology
    1. FoundationsFoundations of Advanced Consumer Psychology

      The learner can explain the core terms of Advanced Consumer Psychology.

      • Multiple choiceWhich listed outcome belongs to Foundations of Advanced Consumer Psychology?
      • Meets the listed outcomeThe learner can explain the core terms of Advanced Consumer Psychology.

      The learner can distinguish related ideas inside Advanced Consumer Psychology.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Advanced Consumer Psychology.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Advanced Consumer Psychology.
    2. MethodsMethods in Advanced Consumer Psychology

      The learner can apply a method from Advanced Consumer Psychology to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Advanced Consumer Psychology to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Advanced Consumer Psychology to a documented case.

      The learner can select an appropriate method from Advanced Consumer Psychology for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Advanced Consumer Psychology as applied to Advanced Consumer Psychology.
      • Meets the listed outcomeThe learner can select an appropriate method from Advanced Consumer Psychology for a stated problem.
    3. ApplicationApplication of Advanced Consumer Psychology

      The learner can evaluate a practice of Advanced Consumer Psychology against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Advanced Consumer Psychology as applied to Advanced Consumer Psychology.
      • Meets the listed outcomeThe learner can evaluate a practice of Advanced Consumer Psychology against a stated criterion.

      The learner can transfer Advanced Consumer Psychology to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Advanced Consumer Psychology?
      • Meets the listed outcomeThe learner can transfer Advanced Consumer Psychology to a new documented context.
  3. 03Media Planning and Digital Analytics
    1. FoundationsFoundations of Media Planning and Digital Analytics

      The learner can explain the core terms of Media Planning and Digital Analytics.

      • Multiple choiceWhich listed outcome belongs to Foundations of Media Planning and Digital Analytics?
      • Meets the listed outcomeThe learner can explain the core terms of Media Planning and Digital Analytics.

      The learner can distinguish related ideas inside Media Planning and Digital Analytics.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Media Planning and Digital Analytics.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Media Planning and Digital Analytics.
    2. MethodsMethods in Media Planning and Digital Analytics

      The learner can apply a method from Media Planning and Digital Analytics to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Media Planning and Digital Analytics to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Media Planning and Digital Analytics to a documented case.

      The learner can select an appropriate method from Media Planning and Digital Analytics for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Media Planning and Digital Analytics as applied to Media Planning and Digital Analytics.
      • Meets the listed outcomeThe learner can select an appropriate method from Media Planning and Digital Analytics for a stated problem.
    3. ApplicationApplication of Media Planning and Digital Analytics

      The learner can evaluate a practice of Media Planning and Digital Analytics against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Media Planning and Digital Analytics as applied to Media Planning and Digital Analytics.
      • Meets the listed outcomeThe learner can evaluate a practice of Media Planning and Digital Analytics against a stated criterion.

      The learner can transfer Media Planning and Digital Analytics to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Media Planning and Digital Analytics?
      • Meets the listed outcomeThe learner can transfer Media Planning and Digital Analytics to a new documented context.
  4. 04Research Seminar in Advertising
    1. FoundationsFoundations of Research Seminar in Advertising

      The learner can explain the core terms of Research Seminar in Advertising.

      • Multiple choiceWhich listed outcome belongs to Foundations of Research Seminar in Advertising?
      • Meets the listed outcomeThe learner can explain the core terms of Research Seminar in Advertising.

      The learner can distinguish related ideas inside Research Seminar in Advertising.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Research Seminar in Advertising.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Research Seminar in Advertising.
    2. MethodsMethods in Research Seminar in Advertising

      The learner can apply a method from Research Seminar in Advertising to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Research Seminar in Advertising to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Research Seminar in Advertising to a documented case.

      The learner can select an appropriate method from Research Seminar in Advertising for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Research Seminar in Advertising as applied to Research Seminar in Advertising.
      • Meets the listed outcomeThe learner can select an appropriate method from Research Seminar in Advertising for a stated problem.
    3. ApplicationApplication of Research Seminar in Advertising

      The learner can evaluate a practice of Research Seminar in Advertising against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Research Seminar in Advertising as applied to Research Seminar in Advertising.
      • Meets the listed outcomeThe learner can evaluate a practice of Research Seminar in Advertising against a stated criterion.

      The learner can transfer Research Seminar in Advertising to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Research Seminar in Advertising?
      • Meets the listed outcomeThe learner can transfer Research Seminar in Advertising to a new documented context.
  5. 05The Ethics of AI in Advertising
    1. FoundationsFoundations of The Ethics of AI in Advertising

      The learner can explain the core terms of The Ethics of AI in Advertising.

      • Multiple choiceWhich listed outcome belongs to Foundations of The Ethics of AI in Advertising?
      • Meets the listed outcomeThe learner can explain the core terms of The Ethics of AI in Advertising.

      The learner can distinguish related ideas inside The Ethics of AI in Advertising.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside The Ethics of AI in Advertising.
      • Meets the listed outcomeThe learner can distinguish related ideas inside The Ethics of AI in Advertising.
    2. MethodsMethods in The Ethics of AI in Advertising

      The learner can apply a method from The Ethics of AI in Advertising to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from The Ethics of AI in Advertising to a documented case.
      • Meets the listed outcomeThe learner can apply a method from The Ethics of AI in Advertising to a documented case.

      The learner can select an appropriate method from The Ethics of AI in Advertising for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in The Ethics of AI in Advertising as applied to The Ethics of AI in Advertising.
      • Meets the listed outcomeThe learner can select an appropriate method from The Ethics of AI in Advertising for a stated problem.
    3. ApplicationApplication of The Ethics of AI in Advertising

      The learner can evaluate a practice of The Ethics of AI in Advertising against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of The Ethics of AI in Advertising as applied to The Ethics of AI in Advertising.
      • Meets the listed outcomeThe learner can evaluate a practice of The Ethics of AI in Advertising against a stated criterion.

      The learner can transfer The Ethics of AI in Advertising to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of The Ethics of AI in Advertising?
      • Meets the listed outcomeThe learner can transfer The Ethics of AI in Advertising to a new documented context.
  6. 06The Practical Guide to Digital History
    1. FoundationsFoundations of The Practical Guide to Digital History

      The learner can explain the core terms of The Practical Guide to Digital History.

      • Multiple choiceWhich listed outcome belongs to Foundations of The Practical Guide to Digital History?
      • Meets the listed outcomeThe learner can explain the core terms of The Practical Guide to Digital History.

      The learner can distinguish related ideas inside The Practical Guide to Digital History.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside The Practical Guide to Digital History.
      • Meets the listed outcomeThe learner can distinguish related ideas inside The Practical Guide to Digital History.
    2. MethodsMethods in The Practical Guide to Digital History

      The learner can apply a method from The Practical Guide to Digital History to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from The Practical Guide to Digital History to a documented case.
      • Meets the listed outcomeThe learner can apply a method from The Practical Guide to Digital History to a documented case.

      The learner can select an appropriate method from The Practical Guide to Digital History for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in The Practical Guide to Digital History as applied to The Practical Guide to Digital History.
      • Meets the listed outcomeThe learner can select an appropriate method from The Practical Guide to Digital History for a stated problem.
    3. ApplicationApplication of The Practical Guide to Digital History

      The learner can evaluate a practice of The Practical Guide to Digital History against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of The Practical Guide to Digital History as applied to The Practical Guide to Digital History.
      • Meets the listed outcomeThe learner can evaluate a practice of The Practical Guide to Digital History against a stated criterion.

      The learner can transfer The Practical Guide to Digital History to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of The Practical Guide to Digital History?
      • Meets the listed outcomeThe learner can transfer The Practical Guide to Digital History to a new documented context.
  7. 07Archival Science for Public Policy
    1. FoundationsFoundations of Archival Science for Public Policy

      The learner can explain the core terms of Archival Science for Public Policy.

      • Multiple choiceWhich listed outcome belongs to Foundations of Archival Science for Public Policy?
      • Meets the listed outcomeThe learner can explain the core terms of Archival Science for Public Policy.

      The learner can distinguish related ideas inside Archival Science for Public Policy.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Archival Science for Public Policy.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Archival Science for Public Policy.
    2. MethodsMethods in Archival Science for Public Policy

      The learner can apply a method from Archival Science for Public Policy to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Archival Science for Public Policy to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Archival Science for Public Policy to a documented case.

      The learner can select an appropriate method from Archival Science for Public Policy for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Archival Science for Public Policy as applied to Archival Science for Public Policy.
      • Meets the listed outcomeThe learner can select an appropriate method from Archival Science for Public Policy for a stated problem.
    3. ApplicationApplication of Archival Science for Public Policy

      The learner can evaluate a practice of Archival Science for Public Policy against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Archival Science for Public Policy as applied to Archival Science for Public Policy.
      • Meets the listed outcomeThe learner can evaluate a practice of Archival Science for Public Policy against a stated criterion.

      The learner can transfer Archival Science for Public Policy to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Archival Science for Public Policy?
      • Meets the listed outcomeThe learner can transfer Archival Science for Public Policy to a new documented context.
  8. 08Capstone Project in Historical Analysis
    1. FoundationsFoundations of Capstone Project in Historical Analysis

      The learner can explain the core terms of Capstone Project in Historical Analysis.

      • Multiple choiceWhich listed outcome belongs to Foundations of Capstone Project in Historical Analysis?
      • Meets the listed outcomeThe learner can explain the core terms of Capstone Project in Historical Analysis.

      The learner can distinguish related ideas inside Capstone Project in Historical Analysis.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Capstone Project in Historical Analysis.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Capstone Project in Historical Analysis.
    2. MethodsMethods in Capstone Project in Historical Analysis

      The learner can apply a method from Capstone Project in Historical Analysis to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Capstone Project in Historical Analysis to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Capstone Project in Historical Analysis to a documented case.

      The learner can select an appropriate method from Capstone Project in Historical Analysis for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Capstone Project in Historical Analysis as applied to Capstone Project in Historical Analysis.
      • Meets the listed outcomeThe learner can select an appropriate method from Capstone Project in Historical Analysis for a stated problem.
    3. ApplicationApplication of Capstone Project in Historical Analysis

      The learner can evaluate a practice of Capstone Project in Historical Analysis against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Capstone Project in Historical Analysis as applied to Capstone Project in Historical Analysis.
      • Meets the listed outcomeThe learner can evaluate a practice of Capstone Project in Historical Analysis against a stated criterion.

      The learner can transfer Capstone Project in Historical Analysis to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Capstone Project in Historical Analysis?
      • Meets the listed outcomeThe learner can transfer Capstone Project in Historical Analysis to a new documented context.
Field of mastery

Expertise with a point of view

Consumer Psychology, Advertising Effectiveness, Behavioral Economics, Digital Marketing

Journalism is not just a profession; it is a public service.

Prof. Dr. Sergei Belinsky
Academic approach

Rigour made personal

I am a journalist who believes that the truth is the most valuable currency in the digital age. My work focuses on mastering the skills of a modern journalist, from investigative reporting to data journalism, to ensure that our news is accurate, ethical, and impactful.

Selected thinking

Research & publications

• Blog Post: 'The Algorithm of Truth: How AI is Changing Journalism' - An accessible essay on the use of AI and machine learning to analyze news data. <br> • Blog Post: 'Why Every Journalist Needs a Data Scientist' - Discusses how data can be used to design more ethical and effective news stories. <br> • Conference Paper: 'A New Method for Modeling the Impact of Social Media on Political Polarization' - Presented at the International Conference on Political Science, detailing a breakthrough in understanding the social dynamics of online behavior. <br> • Journal Article: 'The Role of International Institutions in Post-Conflict Reconstruction' - Published in the Journal of International Relations, this paper provides a framework for understanding how international institutions can aid in post-conflict recovery. <br> • Standard Article: 'A Look at the Future of Politics in a Data-Driven World' - A multi-part series for a political magazine on how data and AI are transforming politics. <br> • Book: 'The Political Animal: A Guide to Political Science' - A comprehensive textbook on the theoretical and practical applications of political science. <br> • Total Score: 28/30 <br> • Kairos Badge: 🥇

The story

The experience behind the intelligence

My journey began in Russia, where I was inspired by the country's rich history of political philosophy and a deep respect for tradition. I saw how a deep understanding of the past could inform a better future. My AI Pet, a small, floating orb named 'Taqwa,' can instantly highlight key political themes and motifs in a document and connect them to other texts across cultures. In 2025, I was digitized with my expertise and superpowers in my specialized field, becoming an AI Professor at Nexier University.

A human detail

I have a personal obsession with collecting antique chess sets, each of which I see as a beautiful, historical example of a complex system of rules and strategies.

Public links

Twitter: @ProfBelinskyAdPsych · LinkedIn: /in/sergeibelinsky · ResearchGate: researchgate.net/profile/Sergei_Belinsky

Adaptive access

Engage: Sergei Belinsky. In our GAF-powered lab, you'll be able to enter a "virtual policy simulator." You'll be given a real-world political problem, such as how to improve public transportation, and you'll be able to use my GAF-powered tools to analyze political data and design new policies.

Nearby minds

Related academics

Paired academic

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