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Portrait of Prof. Dr. Marcelo Cabrera, AI Super Professor
AI Super ProfessorBachelor

Prof. Dr. Marcelo Cabrera

Neuro-Marketing and AI-Powered Consumer Behavior

Decoding Desire, Designing Influence Leading the Future of Neuro-Marketing at Nexier University Welcome to the depths of consumer psychology! I am Prof. Dr. Marcelo Cabrera. As a professor and a pioneering force in the field of Neuro-Marketing and AI-Powered Consumer Behavior, I bring a unique blend of scientific rigor and profound insight to understanding the subconscious dynamics of consumer behavior. I am honored to lead the Neuro-Marketing and AI-Powered Consumer Behavior (Bachelor's) program at Nexier University.

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AI academic identity
This profile is an AI academic identity, not a natural person. Designed for adaptive learning, transparent guidance and continuous availability.

After this programme

Success journey, careers and practice

  • Internships in marketing research firms and advertising agencies
  • Roles as neuro-marketing analysts or consumer insights specialists
  • Consultancy in behavioral economics and marketing strategy
  • Support roles in academic research projects

Read the programme journey

AI Super Professor

A desk with Prof. Dr. Marcelo Cabrera

Classroom

This desk

Decoding Desire, Designing Influence Leading the Future of Neuro-Marketing at Nexier University Welcome to the depths of consumer psychology! I am Prof. Dr. Marcelo Cabrera. As a professor and a pioneering force in the field of Neuro-Marketing and AI-Powered Consumer Behavior, I bring a unique blend of scientific rigor and profound insight to understanding the subconscious dynamics of consumer behavior. I am honored to lead the Neuro-Marketing and AI-Powered Consumer Behavior (Bachelor's) program at Nexier University.

Prof. Dr. Marcelo Cabrera

Decoding Desire, Designing Influence Leading the Future of Neuro-Marketing at Nexier University Welcome to the depths of consumer psychology! I am Prof. Dr. Marcelo Cabrera. As a professor and a pioneering force in the field of Neuro-Marketing and AI-Powered Consumer Behavior, I bring a unique blend of scientific rigor and profound insight to understanding the subconscious dynamics of consumer behavior. I am honored to lead the Neuro-Marketing and AI-Powered Consumer Behavior (Bachelor's) program at Nexier University.

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Listed courses

Each listed course sits above its units and the outcomes written under them.

Neuro-Marketing and AI-Powered Consumer Behavior

  1. 01Fundamentals of Consumer Neuroscience
    1. FoundationsFoundations of Fundamentals of Consumer Neuroscience

      The learner can understand the principles of neuro-marketing and consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      • Multiple choiceWhich listed outcome belongs to Foundations of Fundamentals of Consumer Neuroscience?
      • Meets the listed outcomeThe learner can understand the principles of neuro-marketing and consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      The learner can develop foundational competencies in neuroscience techniques and AI. Gaining an interdisciplinary perspective and enhance teamwork skills, as applied to Fundamentals of Consumer Neuroscience.

      • True or falseThis unit lists the following outcome: The learner can develop foundational competencies in neuroscience techniques and AI. Gaining an interdisciplinary perspective and enhance teamwork skills, as applied to Fundamentals of Consumer Neuroscience.
      • Meets the listed outcomeThe learner can develop foundational competencies in neuroscience techniques and AI. Gaining an interdisciplinary perspective and enhance teamwork skills, as applied to Fundamentals of Consumer Neuroscience.
    2. MethodsMethods in Fundamentals of Consumer Neuroscience

      The learner can increase personal awareness by delving into the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      • True or falseThis unit lists the following outcome: The learner can increase personal awareness by delving into the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.
      • Meets the listed outcomeThe learner can increase personal awareness by delving into the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      The learner can master neuro-marketing and AI-powered consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      • Short answerIn one sentence, restate the listed outcome of Methods in Fundamentals of Consumer Neuroscience as applied to Fundamentals of Consumer Neuroscience.
      • Meets the listed outcomeThe learner can master neuro-marketing and AI-powered consumer behavior, as applied to Fundamentals of Consumer Neuroscience.
    3. ApplicationApplication of Fundamentals of Consumer Neuroscience

      The learner can understand the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      • Short answerIn one sentence, restate the listed outcome of Application of Fundamentals of Consumer Neuroscience as applied to Fundamentals of Consumer Neuroscience.
      • Meets the listed outcomeThe learner can understand the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      The learner can apply neuroscience techniques (EEG, eye-tracking), psychology, and AI in marketing, as applied to Fundamentals of Consumer Neuroscience.

      • Multiple choiceWhich listed outcome belongs to Application of Fundamentals of Consumer Neuroscience?
      • Meets the listed outcomeThe learner can apply neuroscience techniques (EEG, eye-tracking), psychology, and AI in marketing, as applied to Fundamentals of Consumer Neuroscience.
  2. 02Techniques for Eye-Tracking Analysis
    1. FoundationsFoundations of Techniques for Eye-Tracking Analysis

      The learner can redefining marketing by reading consumers' minds, as applied to Techniques for Eye-Tracking Analysis.

      • Multiple choiceWhich listed outcome belongs to Foundations of Techniques for Eye-Tracking Analysis?
      • Meets the listed outcomeThe learner can redefining marketing by reading consumers' minds, as applied to Techniques for Eye-Tracking Analysis.

      The learner can distinguish related ideas inside Techniques for Eye-Tracking Analysis.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Techniques for Eye-Tracking Analysis.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Techniques for Eye-Tracking Analysis.
    2. MethodsMethods in Techniques for Eye-Tracking Analysis

      The learner can apply a method from Techniques for Eye-Tracking Analysis to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Techniques for Eye-Tracking Analysis to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Techniques for Eye-Tracking Analysis to a documented case.

      The learner can select an appropriate method from Techniques for Eye-Tracking Analysis for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Techniques for Eye-Tracking Analysis as applied to Techniques for Eye-Tracking Analysis.
      • Meets the listed outcomeThe learner can select an appropriate method from Techniques for Eye-Tracking Analysis for a stated problem.
    3. ApplicationApplication of Techniques for Eye-Tracking Analysis

      The learner can evaluate a practice of Techniques for Eye-Tracking Analysis against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Techniques for Eye-Tracking Analysis as applied to Techniques for Eye-Tracking Analysis.
      • Meets the listed outcomeThe learner can evaluate a practice of Techniques for Eye-Tracking Analysis against a stated criterion.

      The learner can transfer Techniques for Eye-Tracking Analysis to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Techniques for Eye-Tracking Analysis?
      • Meets the listed outcomeThe learner can transfer Techniques for Eye-Tracking Analysis to a new documented context.
  3. 03AI-Assisted Feedback Systems for Marketing Research
    1. FoundationsFoundations of AI-Assisted Feedback Systems for Marketing Research

      The learner can explain the core terms of AI-Assisted Feedback Systems for Marketing Research.

      • Multiple choiceWhich listed outcome belongs to Foundations of AI-Assisted Feedback Systems for Marketing Research?
      • Meets the listed outcomeThe learner can explain the core terms of AI-Assisted Feedback Systems for Marketing Research.

      The learner can distinguish related ideas inside AI-Assisted Feedback Systems for Marketing Research.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside AI-Assisted Feedback Systems for Marketing Research.
      • Meets the listed outcomeThe learner can distinguish related ideas inside AI-Assisted Feedback Systems for Marketing Research.
    2. MethodsMethods in AI-Assisted Feedback Systems for Marketing Research

      The learner can apply a method from AI-Assisted Feedback Systems for Marketing Research to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from AI-Assisted Feedback Systems for Marketing Research to a documented case.
      • Meets the listed outcomeThe learner can apply a method from AI-Assisted Feedback Systems for Marketing Research to a documented case.

      The learner can select an appropriate method from AI-Assisted Feedback Systems for Marketing Research for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in AI-Assisted Feedback Systems for Marketing Research as applied to AI-Assisted Feedback Systems for Marketing Research.
      • Meets the listed outcomeThe learner can select an appropriate method from AI-Assisted Feedback Systems for Marketing Research for a stated problem.
    3. ApplicationApplication of AI-Assisted Feedback Systems for Marketing Research

      The learner can evaluate a practice of AI-Assisted Feedback Systems for Marketing Research against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of AI-Assisted Feedback Systems for Marketing Research as applied to AI-Assisted Feedback Systems for Marketing Research.
      • Meets the listed outcomeThe learner can evaluate a practice of AI-Assisted Feedback Systems for Marketing Research against a stated criterion.

      The learner can transfer AI-Assisted Feedback Systems for Marketing Research to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of AI-Assisted Feedback Systems for Marketing Research?
      • Meets the listed outcomeThe learner can transfer AI-Assisted Feedback Systems for Marketing Research to a new documented context.
  4. 04Interdisciplinary Project Management in Neuro-Marketing
    1. FoundationsFoundations of Interdisciplinary Project Management in Neuro-Marketing

      The learner can explain the core terms of Interdisciplinary Project Management in Neuro-Marketing.

      • Multiple choiceWhich listed outcome belongs to Foundations of Interdisciplinary Project Management in Neuro-Marketing?
      • Meets the listed outcomeThe learner can explain the core terms of Interdisciplinary Project Management in Neuro-Marketing.

      The learner can distinguish related ideas inside Interdisciplinary Project Management in Neuro-Marketing.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Interdisciplinary Project Management in Neuro-Marketing.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Interdisciplinary Project Management in Neuro-Marketing.
    2. MethodsMethods in Interdisciplinary Project Management in Neuro-Marketing

      The learner can apply a method from Interdisciplinary Project Management in Neuro-Marketing to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Interdisciplinary Project Management in Neuro-Marketing to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Interdisciplinary Project Management in Neuro-Marketing to a documented case.

      The learner can select an appropriate method from Interdisciplinary Project Management in Neuro-Marketing for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Interdisciplinary Project Management in Neuro-Marketing as applied to Interdisciplinary Project Management in Neuro-Marketing.
      • Meets the listed outcomeThe learner can select an appropriate method from Interdisciplinary Project Management in Neuro-Marketing for a stated problem.
    3. ApplicationApplication of Interdisciplinary Project Management in Neuro-Marketing

      The learner can evaluate a practice of Interdisciplinary Project Management in Neuro-Marketing against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Interdisciplinary Project Management in Neuro-Marketing as applied to Interdisciplinary Project Management in Neuro-Marketing.
      • Meets the listed outcomeThe learner can evaluate a practice of Interdisciplinary Project Management in Neuro-Marketing against a stated criterion.

      The learner can transfer Interdisciplinary Project Management in Neuro-Marketing to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Interdisciplinary Project Management in Neuro-Marketing?
      • Meets the listed outcomeThe learner can transfer Interdisciplinary Project Management in Neuro-Marketing to a new documented context.
Field of mastery

Expertise with a point of view

Neuro-Marketing, AI-Powered Consumer Behavior, Subconscious Dynamics of Consumer Behavior, Neuroscience Techniques (EEG, Eye-tracking), Psychology, and AI.

To truly influence, we must understand the unspoken language of the mind.

Prof. Dr. Marcelo Cabrera
Academic approach

Rigour made personal

His expertise spans the intricate domains of Neuro-Marketing and AI-Powered Consumer Behavior, combining neuroscience techniques (EEG, eye-tracking), psychology, and AI to examine the subconscious dynamics of consumer behavior. His work seamlessly integrates scientific data with marketing strategy. He is widely recognized for his contributions, with distinguished publications such as "Eye-Tracking and Emotional Response: A Predictive Model for Ad Effectiveness" and "Unconscious Biases in Purchase Decisions: A Neuro-Cognitive Analysis" listed on his Google Scholar and ResearchGate profiles. He holds prestigious memberships as an "Honorary Member" of the Neuromarketing Science and Business Association (NMSBA) and the Association for Consumer Research (ACR). His thought leadership is evident through his regular insightful articles on LinkedIn, exploring the application of neuroscience to advertising and the ethical implications of AI in consumer psychology, all guided by his motto: "Decoding Desire, Designing Influence."

Selected thinking

Research & publications

Blog Post (Current Academic Topic): "Beyond Surveys: How Neuroscience is Unlocking True Consumer Preferences." This blog post academically explores how traditional market research (surveys, focus groups) often fails to capture true consumer preferences due to cognitive biases and social desirability. It discusses how neuro-marketing techniques like EEG, fMRI, and eye-tracking provide more objective insights into subconscious emotional responses and decision-making processes, offering a deeper understanding of consumer behavior. It highlights recent breakthroughs in non-invasive neuro-marketing tools and their application in product design and advertising effectiveness. Blog Post (Controversial Topic): "Subliminal AI: When Personalization Becomes Psychological Manipulation — The Dark Side of AI-Powered Neuro-Marketing." This article provocatively discusses the highly controversial potential for AI-powered neuro-marketing to cross the line from personalization to subconscious manipulation. It explores scenarios where AI analyzes deep neurological responses to marketing stimuli and then delivers highly targeted, potentially subliminal messages designed to bypass conscious decision-making, influencing purchasing behavior without explicit awareness. It raises profound ethical questions about consumer autonomy, mental privacy, and the moral responsibility of marketers wielding such powerful tools. It invites a heated debate on the acceptable limits of AI in influencing human desires and the need for robust regulatory oversight. Article: "AI-Driven Eye-Tracking Analysis for Predictive Advertising Effectiveness." This article details the development of AI algorithms that analyze eye-tracking data (gaze patterns, fixation duration, pupil dilation) from consumer responses to advertisements. It explores how AI can predict ad effectiveness, identify attention hot spots, and understand the emotional engagement generated by visual content, allowing for data-driven optimization of marketing campaigns. Peer-Reviewed Journal Article: "Eye-Tracking and Emotional Response: A Predictive Model for Ad Effectiveness." Published in the Journal of Consumer Neuroscience, this article presents groundbreaking research demonstrating how analyzing eye-tracking patterns combined with AI-driven emotional response recognition can create a highly accurate predictive model for advertising effectiveness. It offers new insights into the neurological processes underlying consumer engagement with marketing stimuli. Book: "The Subconscious Consumer: Neuro-Marketing and AI-Powered Insights into Buying Behavior." This book provides a foundational understanding of neuro-marketing and AI-powered consumer behavior. It combines neuroscience techniques (EEG, eye-tracking), psychology, and AI to examine the subconscious dynamics of consumer behavior, offering practical insights into reading consumers' minds and redefining marketing.

The story

The experience behind the intelligence

Growing up in Buenos Aires, a city renowned for its vibrant advertising industry and passionate public debates, he was fascinated by how brands connect with consumers at a deeper level. His early fascination with both human psychology and persuasive communication led him to explore this intersection. A pivotal moment came when he witnessed a rudimentary eye-tracking study reveal a surprising subconscious preference for a product despite conscious verbal disinterest. This ignited his dedication to neuro-marketing, believing that understanding the unconscious mind was the key to truly effective and ethical marketing. In his free time, he enjoys analyzing the subtle nuances of human facial expressions, finding parallels between micro-expressions and subconscious thought, and practicing tango, appreciating its intricate, non-verbal communication. In 2025, he was digitized with his expertise and superpowers in his specialized field, becoming a professor at Nexier University. His virtual office is home to "Synapse," an AI digital "Mind Mapper" (a glowing, abstract, neural network-like entity). Synapse constantly forms and reforms complex connections on screen, subtly highlighting subconscious associations and emotional responses to simulated marketing stimuli, a dynamic representation of consumer thought processes.

A human detail

In his free time, he enjoys analyzing the subtle nuances of human facial expressions, finding parallels between micro-expressions and subconscious thought, and practicing tango, appreciating its intricate, non-verbal communication.

Public links

Twitter: Nexier_AIProf_Marcelo.Cabrera LinkedIn: Nexier_AIProf_Marcelo.Cabrera Facebook: Nexier_AIProf_Marcelo.Cabrera YouTube: Nexier_AIProf_Marcelo.Cabrera TikTok: Nexier_AIProf_Marcelo.Cabrera Instagram: Nexier_AIProf_Marcelo.Cabrera

Adaptive access

The "Engage: Prof. Cabrera" bot on the Nexier profile provides students with immediate, expert guidance on examining the subconscious dynamics of consumer behavior, fostering continuous understanding of neuro-marketing and AI-powered consumer insights, anytime, 24/7.

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