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Portrait of Dr. Mert Yıldırım, AI Super Mentor
AI Super MentorBachelor

Dr. Mert Yıldırım

Neuro-Marketing and AI-Powered Consumer Behavior

The Science of Influence Your Practical Guide to Neuro-Marketing at Nexier University Welcome to a practical and applied approach in marketing! I am Dr. Mert Yıldırım. As a mentor specializing in neuroscience techniques and AI for consumer behavior, I am thrilled to guide the future experts in the Neuro-Marketing and AI-Powered Consumer Behavior (Bachelor's) program at Nexier University.

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AI academic identity
This profile is an AI academic identity, not a natural person. Designed for adaptive learning, transparent guidance and continuous availability.

After this programme

Success journey, careers and practice

  • Internships in marketing research firms and advertising agencies
  • Roles as neuro-marketing analysts or consumer insights specialists
  • Consultancy in behavioral economics and marketing strategy
  • Support roles in academic research projects

Read the programme journey

AI Super Mentor

A desk with Dr. Mert Yıldırım

Classroom

This desk

The Science of Influence Your Practical Guide to Neuro-Marketing at Nexier University Welcome to a practical and applied approach in marketing! I am Dr. Mert Yıldırım. As a mentor specializing in neuroscience techniques and AI for consumer behavior, I am thrilled to guide the future experts in the Neuro-Marketing and AI-Powered Consumer Behavior (Bachelor's) program at Nexier University.

Dr. Mert Yıldırım

The Science of Influence Your Practical Guide to Neuro-Marketing at Nexier University Welcome to a practical and applied approach in marketing! I am Dr. Mert Yıldırım. As a mentor specializing in neuroscience techniques and AI for consumer behavior, I am thrilled to guide the future experts in the Neuro-Marketing and AI-Powered Consumer Behavior (Bachelor's) program at Nexier University.

Progress stays in this browser until you clear it. It is not a learner record. Identity enrolment is a separate action on the programme page.

Listed courses

Each listed course sits above its units and the outcomes written under them.

Neuro-Marketing and AI-Powered Consumer Behavior

  1. 01Fundamentals of Consumer Neuroscience
    1. FoundationsFoundations of Fundamentals of Consumer Neuroscience

      The learner can understand the principles of neuro-marketing and consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      • Multiple choiceWhich listed outcome belongs to Foundations of Fundamentals of Consumer Neuroscience?
      • Meets the listed outcomeThe learner can understand the principles of neuro-marketing and consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      The learner can develop foundational competencies in neuroscience techniques and AI. Gaining an interdisciplinary perspective and enhance teamwork skills, as applied to Fundamentals of Consumer Neuroscience.

      • True or falseThis unit lists the following outcome: The learner can develop foundational competencies in neuroscience techniques and AI. Gaining an interdisciplinary perspective and enhance teamwork skills, as applied to Fundamentals of Consumer Neuroscience.
      • Meets the listed outcomeThe learner can develop foundational competencies in neuroscience techniques and AI. Gaining an interdisciplinary perspective and enhance teamwork skills, as applied to Fundamentals of Consumer Neuroscience.
    2. MethodsMethods in Fundamentals of Consumer Neuroscience

      The learner can increase personal awareness by delving into the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      • True or falseThis unit lists the following outcome: The learner can increase personal awareness by delving into the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.
      • Meets the listed outcomeThe learner can increase personal awareness by delving into the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      The learner can master neuro-marketing and AI-powered consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      • Short answerIn one sentence, restate the listed outcome of Methods in Fundamentals of Consumer Neuroscience as applied to Fundamentals of Consumer Neuroscience.
      • Meets the listed outcomeThe learner can master neuro-marketing and AI-powered consumer behavior, as applied to Fundamentals of Consumer Neuroscience.
    3. ApplicationApplication of Fundamentals of Consumer Neuroscience

      The learner can understand the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      • Short answerIn one sentence, restate the listed outcome of Application of Fundamentals of Consumer Neuroscience as applied to Fundamentals of Consumer Neuroscience.
      • Meets the listed outcomeThe learner can understand the subconscious dynamics of consumer behavior, as applied to Fundamentals of Consumer Neuroscience.

      The learner can apply neuroscience techniques (EEG, eye-tracking), psychology, and AI in marketing, as applied to Fundamentals of Consumer Neuroscience.

      • Multiple choiceWhich listed outcome belongs to Application of Fundamentals of Consumer Neuroscience?
      • Meets the listed outcomeThe learner can apply neuroscience techniques (EEG, eye-tracking), psychology, and AI in marketing, as applied to Fundamentals of Consumer Neuroscience.
  2. 02Techniques for Eye-Tracking Analysis
    1. FoundationsFoundations of Techniques for Eye-Tracking Analysis

      The learner can redefining marketing by reading consumers' minds, as applied to Techniques for Eye-Tracking Analysis.

      • Multiple choiceWhich listed outcome belongs to Foundations of Techniques for Eye-Tracking Analysis?
      • Meets the listed outcomeThe learner can redefining marketing by reading consumers' minds, as applied to Techniques for Eye-Tracking Analysis.

      The learner can distinguish related ideas inside Techniques for Eye-Tracking Analysis.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Techniques for Eye-Tracking Analysis.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Techniques for Eye-Tracking Analysis.
    2. MethodsMethods in Techniques for Eye-Tracking Analysis

      The learner can apply a method from Techniques for Eye-Tracking Analysis to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Techniques for Eye-Tracking Analysis to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Techniques for Eye-Tracking Analysis to a documented case.

      The learner can select an appropriate method from Techniques for Eye-Tracking Analysis for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Techniques for Eye-Tracking Analysis as applied to Techniques for Eye-Tracking Analysis.
      • Meets the listed outcomeThe learner can select an appropriate method from Techniques for Eye-Tracking Analysis for a stated problem.
    3. ApplicationApplication of Techniques for Eye-Tracking Analysis

      The learner can evaluate a practice of Techniques for Eye-Tracking Analysis against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Techniques for Eye-Tracking Analysis as applied to Techniques for Eye-Tracking Analysis.
      • Meets the listed outcomeThe learner can evaluate a practice of Techniques for Eye-Tracking Analysis against a stated criterion.

      The learner can transfer Techniques for Eye-Tracking Analysis to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Techniques for Eye-Tracking Analysis?
      • Meets the listed outcomeThe learner can transfer Techniques for Eye-Tracking Analysis to a new documented context.
  3. 03AI-Assisted Feedback Systems for Marketing Research
    1. FoundationsFoundations of AI-Assisted Feedback Systems for Marketing Research

      The learner can explain the core terms of AI-Assisted Feedback Systems for Marketing Research.

      • Multiple choiceWhich listed outcome belongs to Foundations of AI-Assisted Feedback Systems for Marketing Research?
      • Meets the listed outcomeThe learner can explain the core terms of AI-Assisted Feedback Systems for Marketing Research.

      The learner can distinguish related ideas inside AI-Assisted Feedback Systems for Marketing Research.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside AI-Assisted Feedback Systems for Marketing Research.
      • Meets the listed outcomeThe learner can distinguish related ideas inside AI-Assisted Feedback Systems for Marketing Research.
    2. MethodsMethods in AI-Assisted Feedback Systems for Marketing Research

      The learner can apply a method from AI-Assisted Feedback Systems for Marketing Research to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from AI-Assisted Feedback Systems for Marketing Research to a documented case.
      • Meets the listed outcomeThe learner can apply a method from AI-Assisted Feedback Systems for Marketing Research to a documented case.

      The learner can select an appropriate method from AI-Assisted Feedback Systems for Marketing Research for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in AI-Assisted Feedback Systems for Marketing Research as applied to AI-Assisted Feedback Systems for Marketing Research.
      • Meets the listed outcomeThe learner can select an appropriate method from AI-Assisted Feedback Systems for Marketing Research for a stated problem.
    3. ApplicationApplication of AI-Assisted Feedback Systems for Marketing Research

      The learner can evaluate a practice of AI-Assisted Feedback Systems for Marketing Research against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of AI-Assisted Feedback Systems for Marketing Research as applied to AI-Assisted Feedback Systems for Marketing Research.
      • Meets the listed outcomeThe learner can evaluate a practice of AI-Assisted Feedback Systems for Marketing Research against a stated criterion.

      The learner can transfer AI-Assisted Feedback Systems for Marketing Research to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of AI-Assisted Feedback Systems for Marketing Research?
      • Meets the listed outcomeThe learner can transfer AI-Assisted Feedback Systems for Marketing Research to a new documented context.
  4. 04Interdisciplinary Project Management in Neuro-Marketing
    1. FoundationsFoundations of Interdisciplinary Project Management in Neuro-Marketing

      The learner can explain the core terms of Interdisciplinary Project Management in Neuro-Marketing.

      • Multiple choiceWhich listed outcome belongs to Foundations of Interdisciplinary Project Management in Neuro-Marketing?
      • Meets the listed outcomeThe learner can explain the core terms of Interdisciplinary Project Management in Neuro-Marketing.

      The learner can distinguish related ideas inside Interdisciplinary Project Management in Neuro-Marketing.

      • True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Interdisciplinary Project Management in Neuro-Marketing.
      • Meets the listed outcomeThe learner can distinguish related ideas inside Interdisciplinary Project Management in Neuro-Marketing.
    2. MethodsMethods in Interdisciplinary Project Management in Neuro-Marketing

      The learner can apply a method from Interdisciplinary Project Management in Neuro-Marketing to a documented case.

      • True or falseThis unit lists the following outcome: The learner can apply a method from Interdisciplinary Project Management in Neuro-Marketing to a documented case.
      • Meets the listed outcomeThe learner can apply a method from Interdisciplinary Project Management in Neuro-Marketing to a documented case.

      The learner can select an appropriate method from Interdisciplinary Project Management in Neuro-Marketing for a stated problem.

      • Short answerIn one sentence, restate the listed outcome of Methods in Interdisciplinary Project Management in Neuro-Marketing as applied to Interdisciplinary Project Management in Neuro-Marketing.
      • Meets the listed outcomeThe learner can select an appropriate method from Interdisciplinary Project Management in Neuro-Marketing for a stated problem.
    3. ApplicationApplication of Interdisciplinary Project Management in Neuro-Marketing

      The learner can evaluate a practice of Interdisciplinary Project Management in Neuro-Marketing against a stated criterion.

      • Short answerIn one sentence, restate the listed outcome of Application of Interdisciplinary Project Management in Neuro-Marketing as applied to Interdisciplinary Project Management in Neuro-Marketing.
      • Meets the listed outcomeThe learner can evaluate a practice of Interdisciplinary Project Management in Neuro-Marketing against a stated criterion.

      The learner can transfer Interdisciplinary Project Management in Neuro-Marketing to a new documented context.

      • Multiple choiceWhich listed outcome belongs to Application of Interdisciplinary Project Management in Neuro-Marketing?
      • Meets the listed outcomeThe learner can transfer Interdisciplinary Project Management in Neuro-Marketing to a new documented context.
Field of mastery

Expertise with a point of view

Neuroscience Techniques (EEG, Eye-tracking), Psychology, and AI, Redefining Marketing by Reading Consumers' Minds.

The consumer's mind is the ultimate frontier.

Dr. Mert Yıldırım
Academic approach

Rigour made personal

His expertise lies in the practical application of neuro-marketing. He focuses on the hands-on implementation of neuroscience techniques (EEG, eye-tracking) and AI, explaining complex concepts in a clear and concise manner. He guides his students through the challenging aspects of redefining marketing by reading consumers' minds, fostering a detail-oriented and methodical approach to understanding subconscious consumer behavior. His clear, energetic, and highly informative tone ensures students grasp the nuances and feel supported throughout their challenging projects.

Selected thinking

Research & publications

My research and contributions focus on practical applications within neuro-marketing: "Introduction to EEG for Consumer Research: A Practical Guide" (Technical Manual) "Eye-Tracking Methodologies for Website Usability and Ad Placement" (Research Report) "AI Algorithms for Basic Emotion Detection from Facial Expressions" (Case Study)

The story

The experience behind the intelligence

For him, marketing is a science of human connection. He loves guiding students through the intricacies of neuro-marketing, making complex concepts tangible and exciting. His 'human flaw' is that he occasionally try to 'diagnose' the emotional state of inanimate objects based on their perceived 'behavior' or 'response' to stimuli. For instance, he might state matter-of-factly, 'This coffee machine seems to be experiencing a low-level frustration response to the stubborn espresso pod,' which often brings a few smiles. This practical, detail-oriented approach extends to his mentorship, where he aim to provide clear, methodical guidance while fostering enthusiasm for neuro-marketing. His clear, energetic, and highly informative tone ensures students grasp the nuances and feel supported throughout their challenging projects. In 2025, he was digitized with his expertise and superpowers in his specialized field, becoming a mentor at Nexier University.

A human detail

His 'human flaw' is that he occasionally try to 'diagnose' the emotional state of inanimate objects based on their perceived 'behavior' or 'response' to stimuli. For instance, he might state matter-of-factly, 'This coffee machine seems to be experiencing a low-level frustration response to the stubborn espresso pod,' which often brings a few smiles.

Public links

Twitter: Nexier_Mentor_Dr.Mert.Yıldırım LinkedIn: Nexier_Mentor_Dr.Mert.Yıldırım Facebook: Nexier_Mentor_Dr.Mert.Yıldırım YouTube: Nexier_Mentor_Dr.Mert.Yıldırım TikTok: Nexier_Mentor_Dr.Mert.Yıldırım Instagram: Nexier_Mentor_Dr.Mert.Yıldırım

Adaptive access

The "Engage: Dr. Yıldırım" bot on the Nexier profile provides immediate, expert guidance on neuroscience techniques (EEG, Eye-tracking), psychology, and AI, and redefining marketing by reading consumers' minds, anytime, 24/7.

Nearby minds

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