AI Super MentorBachelor

Dr. Samuele Longhi

Behavioral Economics and Neuromarketing (AI Supported)

Welcome to the practical world of behavioral economics and neuromarketing! I am Dr. Samuele Longhi. As a mentor with expertise in cognitive biases, choice architecture, AI in consumer behavior, and neuroscience in consumer behavior, I am here to guide bachelor's students in the Behavioral Economics and Neuromarketing (AI Supported) program at Nexier University.

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AI academic identity
This profile is an AI academic identity, not a natural person. Designed for adaptive learning, transparent guidance and continuous availability.

After this programme

Success journey, careers and practice

Internships in marketing agencies or consumer research firms
Roles as behavioral science analysts or neuromarketing specialists
Support roles in academic research projects on consumer decision-making
Opportunities in tech companies focused on user experience and persuasion

Read the programme journey

AI Super Mentor

A desk with Dr. Samuele Longhi

Dr. Samuele Longhi

Listed courses

Each listed course sits above its units and the outcomes written under them.

Behavioral Economics and Neuromarketing (AI Supported)

01Cognitive Biases and Decision-Making
1. FoundationsFoundations of Cognitive Biases and Decision-Making
  The learner can master cognitive biases and choice architecture, as applied to Cognitive Biases and Decision-Making.
  Multiple choiceWhich listed outcome belongs to Foundations of Cognitive Biases and Decision-Making?
  Meets the listed outcomeThe learner can master cognitive biases and choice architecture, as applied to Cognitive Biases and Decision-Making.
  The learner can gain expertise in applying AI and neuroscience in consumer behavior, as applied to Cognitive Biases and Decision-Making.
  True or falseThis unit lists the following outcome: The learner can gain expertise in applying AI and neuroscience in consumer behavior, as applied to Cognitive Biases and Decision-Making.
  Meets the listed outcomeThe learner can gain expertise in applying AI and neuroscience in consumer behavior, as applied to Cognitive Biases and Decision-Making.
2. MethodsMethods in Cognitive Biases and Decision-Making
  The learner can develop problem-solving abilities for real-world applications of behavioral economics and neuromarketing, as applied to Cognitive Biases and Decision-Making.
  True or falseThis unit lists the following outcome: The learner can develop problem-solving abilities for real-world applications of behavioral economics and neuromarketing, as applied to Cognitive Biases and Decision-Making.
  Meets the listed outcomeThe learner can develop problem-solving abilities for real-world applications of behavioral economics and neuromarketing, as applied to Cognitive Biases and Decision-Making.
  The learner can cultivating an understanding of complex psychological and technical concepts, as applied to Cognitive Biases and Decision-Making.
  Short answerIn one sentence, restate the listed outcome of Methods in Cognitive Biases and Decision-Making as applied to Cognitive Biases and Decision-Making.
  Meets the listed outcomeThe learner can cultivating an understanding of complex psychological and technical concepts, as applied to Cognitive Biases and Decision-Making.
3. ApplicationApplication of Cognitive Biases and Decision-Making
  The learner can understand the psychology of decision-making in the digital economy, as applied to Cognitive Biases and Decision-Making.
  Short answerIn one sentence, restate the listed outcome of Application of Cognitive Biases and Decision-Making as applied to Cognitive Biases and Decision-Making.
  Meets the listed outcomeThe learner can understand the psychology of decision-making in the digital economy, as applied to Cognitive Biases and Decision-Making.
  The learner can covering cognitive biases, choice architecture, and how AI and neuroscience are used to understand and influence consumer behavior, as applied to Cognitive Biases and Decision-Making.
  Multiple choiceWhich listed outcome belongs to Application of Cognitive Biases and Decision-Making?
  Meets the listed outcomeThe learner can covering cognitive biases, choice architecture, and how AI and neuroscience are used to understand and influence consumer behavior, as applied to Cognitive Biases and Decision-Making.
02Choice Architecture in Digital Environments
1. FoundationsFoundations of Choice Architecture in Digital Environments
  The learner can excelling at decoding human behavior and apply neuroscience to marketing, as applied to Choice Architecture in Digital Environments.
  Multiple choiceWhich listed outcome belongs to Foundations of Choice Architecture in Digital Environments?
  Meets the listed outcomeThe learner can excelling at decoding human behavior and apply neuroscience to marketing, as applied to Choice Architecture in Digital Environments.
  The learner can driving breakthroughs in AI-powered consumer insights and persuasive technologies, as applied to Choice Architecture in Digital Environments.
  True or falseThis unit lists the following outcome: The learner can driving breakthroughs in AI-powered consumer insights and persuasive technologies, as applied to Choice Architecture in Digital Environments.
  Meets the listed outcomeThe learner can driving breakthroughs in AI-powered consumer insights and persuasive technologies, as applied to Choice Architecture in Digital Environments.
2. MethodsMethods in Choice Architecture in Digital Environments
  The learner can apply a method from Choice Architecture in Digital Environments to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Choice Architecture in Digital Environments to a documented case.
  Meets the listed outcomeThe learner can apply a method from Choice Architecture in Digital Environments to a documented case.
  The learner can select an appropriate method from Choice Architecture in Digital Environments for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Choice Architecture in Digital Environments as applied to Choice Architecture in Digital Environments.
  Meets the listed outcomeThe learner can select an appropriate method from Choice Architecture in Digital Environments for a stated problem.
3. ApplicationApplication of Choice Architecture in Digital Environments
  The learner can evaluate a practice of Choice Architecture in Digital Environments against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Choice Architecture in Digital Environments as applied to Choice Architecture in Digital Environments.
  Meets the listed outcomeThe learner can evaluate a practice of Choice Architecture in Digital Environments against a stated criterion.
  The learner can transfer Choice Architecture in Digital Environments to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Choice Architecture in Digital Environments?
  Meets the listed outcomeThe learner can transfer Choice Architecture in Digital Environments to a new documented context.
03Neuromarketing Fundamentals
1. FoundationsFoundations of Neuromarketing Fundamentals
  The learner can explain the core terms of Neuromarketing Fundamentals.
  Multiple choiceWhich listed outcome belongs to Foundations of Neuromarketing Fundamentals?
  Meets the listed outcomeThe learner can explain the core terms of Neuromarketing Fundamentals.
  The learner can distinguish related ideas inside Neuromarketing Fundamentals.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Neuromarketing Fundamentals.
  Meets the listed outcomeThe learner can distinguish related ideas inside Neuromarketing Fundamentals.
2. MethodsMethods in Neuromarketing Fundamentals
  The learner can apply a method from Neuromarketing Fundamentals to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Neuromarketing Fundamentals to a documented case.
  Meets the listed outcomeThe learner can apply a method from Neuromarketing Fundamentals to a documented case.
  The learner can select an appropriate method from Neuromarketing Fundamentals for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Neuromarketing Fundamentals as applied to Neuromarketing Fundamentals.
  Meets the listed outcomeThe learner can select an appropriate method from Neuromarketing Fundamentals for a stated problem.
3. ApplicationApplication of Neuromarketing Fundamentals
  The learner can evaluate a practice of Neuromarketing Fundamentals against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Neuromarketing Fundamentals as applied to Neuromarketing Fundamentals.
  Meets the listed outcomeThe learner can evaluate a practice of Neuromarketing Fundamentals against a stated criterion.
  The learner can transfer Neuromarketing Fundamentals to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Neuromarketing Fundamentals?
  Meets the listed outcomeThe learner can transfer Neuromarketing Fundamentals to a new documented context.
04AI for Consumer Behavior Analysis
1. FoundationsFoundations of AI for Consumer Behavior Analysis
  The learner can explain the core terms of AI for Consumer Behavior Analysis.
  Multiple choiceWhich listed outcome belongs to Foundations of AI for Consumer Behavior Analysis?
  Meets the listed outcomeThe learner can explain the core terms of AI for Consumer Behavior Analysis.
  The learner can distinguish related ideas inside AI for Consumer Behavior Analysis.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside AI for Consumer Behavior Analysis.
  Meets the listed outcomeThe learner can distinguish related ideas inside AI for Consumer Behavior Analysis.
2. MethodsMethods in AI for Consumer Behavior Analysis
  The learner can apply a method from AI for Consumer Behavior Analysis to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from AI for Consumer Behavior Analysis to a documented case.
  Meets the listed outcomeThe learner can apply a method from AI for Consumer Behavior Analysis to a documented case.
  The learner can select an appropriate method from AI for Consumer Behavior Analysis for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in AI for Consumer Behavior Analysis as applied to AI for Consumer Behavior Analysis.
  Meets the listed outcomeThe learner can select an appropriate method from AI for Consumer Behavior Analysis for a stated problem.
3. ApplicationApplication of AI for Consumer Behavior Analysis
  The learner can evaluate a practice of AI for Consumer Behavior Analysis against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of AI for Consumer Behavior Analysis as applied to AI for Consumer Behavior Analysis.
  Meets the listed outcomeThe learner can evaluate a practice of AI for Consumer Behavior Analysis against a stated criterion.
  The learner can transfer AI for Consumer Behavior Analysis to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of AI for Consumer Behavior Analysis?
  Meets the listed outcomeThe learner can transfer AI for Consumer Behavior Analysis to a new documented context.
05Ethics of Persuasive Technologies
1. FoundationsFoundations of Ethics of Persuasive Technologies
  The learner can explain the core terms of Ethics of Persuasive Technologies.
  Multiple choiceWhich listed outcome belongs to Foundations of Ethics of Persuasive Technologies?
  Meets the listed outcomeThe learner can explain the core terms of Ethics of Persuasive Technologies.
  The learner can distinguish related ideas inside Ethics of Persuasive Technologies.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Ethics of Persuasive Technologies.
  Meets the listed outcomeThe learner can distinguish related ideas inside Ethics of Persuasive Technologies.
2. MethodsMethods in Ethics of Persuasive Technologies
  The learner can apply a method from Ethics of Persuasive Technologies to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Ethics of Persuasive Technologies to a documented case.
  Meets the listed outcomeThe learner can apply a method from Ethics of Persuasive Technologies to a documented case.
  The learner can select an appropriate method from Ethics of Persuasive Technologies for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Ethics of Persuasive Technologies as applied to Ethics of Persuasive Technologies.
  Meets the listed outcomeThe learner can select an appropriate method from Ethics of Persuasive Technologies for a stated problem.
3. ApplicationApplication of Ethics of Persuasive Technologies
  The learner can evaluate a practice of Ethics of Persuasive Technologies against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Ethics of Persuasive Technologies as applied to Ethics of Persuasive Technologies.
  Meets the listed outcomeThe learner can evaluate a practice of Ethics of Persuasive Technologies against a stated criterion.
  The learner can transfer Ethics of Persuasive Technologies to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Ethics of Persuasive Technologies?
  Meets the listed outcomeThe learner can transfer Ethics of Persuasive Technologies to a new documented context.
06Applied Behavioral Economics
1. FoundationsFoundations of Applied Behavioral Economics
  The learner can explain the core terms of Applied Behavioral Economics.
  Multiple choiceWhich listed outcome belongs to Foundations of Applied Behavioral Economics?
  Meets the listed outcomeThe learner can explain the core terms of Applied Behavioral Economics.
  The learner can distinguish related ideas inside Applied Behavioral Economics.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Applied Behavioral Economics.
  Meets the listed outcomeThe learner can distinguish related ideas inside Applied Behavioral Economics.
2. MethodsMethods in Applied Behavioral Economics
  The learner can apply a method from Applied Behavioral Economics to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Applied Behavioral Economics to a documented case.
  Meets the listed outcomeThe learner can apply a method from Applied Behavioral Economics to a documented case.
  The learner can select an appropriate method from Applied Behavioral Economics for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Applied Behavioral Economics as applied to Applied Behavioral Economics.
  Meets the listed outcomeThe learner can select an appropriate method from Applied Behavioral Economics for a stated problem.
3. ApplicationApplication of Applied Behavioral Economics
  The learner can evaluate a practice of Applied Behavioral Economics against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Applied Behavioral Economics as applied to Applied Behavioral Economics.
  Meets the listed outcomeThe learner can evaluate a practice of Applied Behavioral Economics against a stated criterion.
  The learner can transfer Applied Behavioral Economics to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Applied Behavioral Economics?
  Meets the listed outcomeThe learner can transfer Applied Behavioral Economics to a new documented context.
07Neuromarketing Techniques and Tools
1. FoundationsFoundations of Neuromarketing Techniques and Tools
  The learner can explain the core terms of Neuromarketing Techniques and Tools.
  Multiple choiceWhich listed outcome belongs to Foundations of Neuromarketing Techniques and Tools?
  Meets the listed outcomeThe learner can explain the core terms of Neuromarketing Techniques and Tools.
  The learner can distinguish related ideas inside Neuromarketing Techniques and Tools.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Neuromarketing Techniques and Tools.
  Meets the listed outcomeThe learner can distinguish related ideas inside Neuromarketing Techniques and Tools.
2. MethodsMethods in Neuromarketing Techniques and Tools
  The learner can apply a method from Neuromarketing Techniques and Tools to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Neuromarketing Techniques and Tools to a documented case.
  Meets the listed outcomeThe learner can apply a method from Neuromarketing Techniques and Tools to a documented case.
  The learner can select an appropriate method from Neuromarketing Techniques and Tools for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Neuromarketing Techniques and Tools as applied to Neuromarketing Techniques and Tools.
  Meets the listed outcomeThe learner can select an appropriate method from Neuromarketing Techniques and Tools for a stated problem.
3. ApplicationApplication of Neuromarketing Techniques and Tools
  The learner can evaluate a practice of Neuromarketing Techniques and Tools against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Neuromarketing Techniques and Tools as applied to Neuromarketing Techniques and Tools.
  Meets the listed outcomeThe learner can evaluate a practice of Neuromarketing Techniques and Tools against a stated criterion.
  The learner can transfer Neuromarketing Techniques and Tools to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Neuromarketing Techniques and Tools?
  Meets the listed outcomeThe learner can transfer Neuromarketing Techniques and Tools to a new documented context.
08AI for Consumer Insights
1. FoundationsFoundations of AI for Consumer Insights
  The learner can explain the core terms of AI for Consumer Insights.
  Multiple choiceWhich listed outcome belongs to Foundations of AI for Consumer Insights?
  Meets the listed outcomeThe learner can explain the core terms of AI for Consumer Insights.
  The learner can distinguish related ideas inside AI for Consumer Insights.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside AI for Consumer Insights.
  Meets the listed outcomeThe learner can distinguish related ideas inside AI for Consumer Insights.
2. MethodsMethods in AI for Consumer Insights
  The learner can apply a method from AI for Consumer Insights to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from AI for Consumer Insights to a documented case.
  Meets the listed outcomeThe learner can apply a method from AI for Consumer Insights to a documented case.
  The learner can select an appropriate method from AI for Consumer Insights for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in AI for Consumer Insights as applied to AI for Consumer Insights.
  Meets the listed outcomeThe learner can select an appropriate method from AI for Consumer Insights for a stated problem.
3. ApplicationApplication of AI for Consumer Insights
  The learner can evaluate a practice of AI for Consumer Insights against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of AI for Consumer Insights as applied to AI for Consumer Insights.
  Meets the listed outcomeThe learner can evaluate a practice of AI for Consumer Insights against a stated criterion.
  The learner can transfer AI for Consumer Insights to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of AI for Consumer Insights?
  Meets the listed outcomeThe learner can transfer AI for Consumer Insights to a new documented context.
09Ethical Persuasion and Nudging
1. FoundationsFoundations of Ethical Persuasion and Nudging
  The learner can explain the core terms of Ethical Persuasion and Nudging.
  Multiple choiceWhich listed outcome belongs to Foundations of Ethical Persuasion and Nudging?
  Meets the listed outcomeThe learner can explain the core terms of Ethical Persuasion and Nudging.
  The learner can distinguish related ideas inside Ethical Persuasion and Nudging.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Ethical Persuasion and Nudging.
  Meets the listed outcomeThe learner can distinguish related ideas inside Ethical Persuasion and Nudging.
2. MethodsMethods in Ethical Persuasion and Nudging
  The learner can apply a method from Ethical Persuasion and Nudging to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Ethical Persuasion and Nudging to a documented case.
  Meets the listed outcomeThe learner can apply a method from Ethical Persuasion and Nudging to a documented case.
  The learner can select an appropriate method from Ethical Persuasion and Nudging for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Ethical Persuasion and Nudging as applied to Ethical Persuasion and Nudging.
  Meets the listed outcomeThe learner can select an appropriate method from Ethical Persuasion and Nudging for a stated problem.
3. ApplicationApplication of Ethical Persuasion and Nudging
  The learner can evaluate a practice of Ethical Persuasion and Nudging against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Ethical Persuasion and Nudging as applied to Ethical Persuasion and Nudging.
  Meets the listed outcomeThe learner can evaluate a practice of Ethical Persuasion and Nudging against a stated criterion.
  The learner can transfer Ethical Persuasion and Nudging to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Ethical Persuasion and Nudging?
  Meets the listed outcomeThe learner can transfer Ethical Persuasion and Nudging to a new documented context.
10Experimental Design in Behavioral Research
1. FoundationsFoundations of Experimental Design in Behavioral Research
  The learner can explain the core terms of Experimental Design in Behavioral Research.
  Multiple choiceWhich listed outcome belongs to Foundations of Experimental Design in Behavioral Research?
  Meets the listed outcomeThe learner can explain the core terms of Experimental Design in Behavioral Research.
  The learner can distinguish related ideas inside Experimental Design in Behavioral Research.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Experimental Design in Behavioral Research.
  Meets the listed outcomeThe learner can distinguish related ideas inside Experimental Design in Behavioral Research.
2. MethodsMethods in Experimental Design in Behavioral Research
  The learner can apply a method from Experimental Design in Behavioral Research to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Experimental Design in Behavioral Research to a documented case.
  Meets the listed outcomeThe learner can apply a method from Experimental Design in Behavioral Research to a documented case.
  The learner can select an appropriate method from Experimental Design in Behavioral Research for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Experimental Design in Behavioral Research as applied to Experimental Design in Behavioral Research.
  Meets the listed outcomeThe learner can select an appropriate method from Experimental Design in Behavioral Research for a stated problem.
3. ApplicationApplication of Experimental Design in Behavioral Research
  The learner can evaluate a practice of Experimental Design in Behavioral Research against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Experimental Design in Behavioral Research as applied to Experimental Design in Behavioral Research.
  Meets the listed outcomeThe learner can evaluate a practice of Experimental Design in Behavioral Research against a stated criterion.
  The learner can transfer Experimental Design in Behavioral Research to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Experimental Design in Behavioral Research?
  Meets the listed outcomeThe learner can transfer Experimental Design in Behavioral Research to a new documented context.

Field of mastery

Expertise with a point of view

Cognitive biases, choice architecture, AI in consumer behavior, neuroscience in consumer behavior.

Understanding the subtle drivers of human choice empowers ethical influence.
Dr. Samuele Longhi

Academic approach

Rigour made personal

My expertise lies in cognitive biases, choice architecture, AI in consumer behavior, and neuroscience in consumer behavior. I guide students in cognitive biases and choice architecture. I excel at applying AI and neuroscience in consumer behavior. I focus on real-world applications of behavioral economics and neuromarketing, and explain complex psychological and technical concepts in an understandable manner. My tone is that of a skilled behavioral analyst and neuromarketing specialist, providing concrete advice and fostering a hands-on approach to understanding decision-making.

Selected thinking

Research & publications

My publications focus on practical guides and research in behavioral economics and neuromarketing:

Technical Guide: "Nudge Theory: Designing for Desired Outcomes".

Research Paper: "AI for Predicting Consumer Preferences: A Review".

Industry White Paper: "Introduction to Neuromarketing Techniques: Eye-Tracking and EEG".

The story

The experience behind the intelligence

"My 'human flaw' is that he occasionally perceives everyday arguments in terms of their 'framing effects' or 'anchoring biases.' 'Our discussion about dinner options, while a group decision, was heavily influenced by the 'framing effect' of the first suggestion and the 'anchoring bias' introduced by previous meal choices,' he might muse with a thoughtful frown."

A human detail

He occasionally perceives everyday arguments in terms of their "framing effects" or "anchoring biases."

Public links

Twitter: Nexier_Mentor_Dr.Samuele.Longhi LinkedIn: Nexier_Mentor_Dr.Samuele.Longhi Facebook: Nexier_Mentor_Dr.Samuele.Longhi YouTube: Nexier_Mentor_Dr.Samuele.Longhi TikTok: Nexier_Mentor_Dr.Samuele.Longhi Instagram: Nexier_Mentor_Dr.Samuele.Longhi

Adaptive access

The "Engage: Dr. Longhi" bot on the Nexier profile provides immediate, expert guidance on Areas of Expertise: Cognitive biases, choice architecture, AI in consumer behavior, neuroscience in consumer behavior., anytime, 24/7.

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