AI Super MentorBachelor

Dr. Nia Simatupang

Digital Marketing and Consumer Behavior Analysis

Welcome to the practical world of digital marketing and consumer behavior analysis! I am Dr. Nia Simatupang. As a mentor with expertise in data-driven marketing, customer journey analysis, social media strategies, and psychology of online consumer behavior, I am here to guide bachelor's students in the Digital Marketing and Consumer Behavior Analysis program at Nexier University.

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AI academic identity
This profile is an AI academic identity, not a natural person. Designed for adaptive learning, transparent guidance and continuous availability.

After this programme

Success journey, careers and practice

Internships in digital marketing agencies or consumer insights firms
Roles as social media analysts or customer experience specialists
Support roles in academic research projects on online consumer behavior
Opportunities in e-commerce companies or brand management

Read the programme journey

AI Super Mentor

A desk with Dr. Nia Simatupang

Dr. Nia Simatupang

Listed courses

Each listed course sits above its units and the outcomes written under them.

Digital Marketing and Consumer Behavior Analysis

01Data-Driven Marketing Fundamentals
1. FoundationsFoundations of Data-Driven Marketing Fundamentals
  The learner can master data-driven marketing and social media strategies, as applied to Data-Driven Marketing Fundamentals.
  Multiple choiceWhich listed outcome belongs to Foundations of Data-Driven Marketing Fundamentals?
  Meets the listed outcomeThe learner can master data-driven marketing and social media strategies, as applied to Data-Driven Marketing Fundamentals.
  The learner can gain expertise in customer journey analysis and understand online consumer behavior, as applied to Data-Driven Marketing Fundamentals.
  True or falseThis unit lists the following outcome: The learner can gain expertise in customer journey analysis and understand online consumer behavior, as applied to Data-Driven Marketing Fundamentals.
  Meets the listed outcomeThe learner can gain expertise in customer journey analysis and understand online consumer behavior, as applied to Data-Driven Marketing Fundamentals.
2. MethodsMethods in Data-Driven Marketing Fundamentals
  The learner can develop problem-solving abilities for real-world implementation challenges in digital marketing, as applied to Data-Driven Marketing Fundamentals.
  True or falseThis unit lists the following outcome: The learner can develop problem-solving abilities for real-world implementation challenges in digital marketing, as applied to Data-Driven Marketing Fundamentals.
  Meets the listed outcomeThe learner can develop problem-solving abilities for real-world implementation challenges in digital marketing, as applied to Data-Driven Marketing Fundamentals.
  The learner can cultivating an understanding of complex marketing and psychological concepts, as applied to Data-Driven Marketing Fundamentals.
  Short answerIn one sentence, restate the listed outcome of Methods in Data-Driven Marketing Fundamentals as applied to Data-Driven Marketing Fundamentals.
  Meets the listed outcomeThe learner can cultivating an understanding of complex marketing and psychological concepts, as applied to Data-Driven Marketing Fundamentals.
3. ApplicationApplication of Data-Driven Marketing Fundamentals
  The learner can master data-driven marketing, customer journey analysis, social media strategies, and the psychology of online consumer behavior, as applied to Data-Driven Marketing Fundamentals.
  Short answerIn one sentence, restate the listed outcome of Application of Data-Driven Marketing Fundamentals as applied to Data-Driven Marketing Fundamentals.
  Meets the listed outcomeThe learner can master data-driven marketing, customer journey analysis, social media strategies, and the psychology of online consumer behavior, as applied to Data-Driven Marketing Fundamentals.
  The learner can excelling at understanding online consumer behavior and optimizing digital marketing strategies, as applied to Data-Driven Marketing Fundamentals.
  Multiple choiceWhich listed outcome belongs to Application of Data-Driven Marketing Fundamentals?
  Meets the listed outcomeThe learner can excelling at understanding online consumer behavior and optimizing digital marketing strategies, as applied to Data-Driven Marketing Fundamentals.
02Customer Journey Mapping and Optimization
1. FoundationsFoundations of Customer Journey Mapping and Optimization
  The learner can driving breakthroughs in AI-powered marketing and personalized customer experiences, as applied to Customer Journey Mapping and Optimization.
  Multiple choiceWhich listed outcome belongs to Foundations of Customer Journey Mapping and Optimization?
  Meets the listed outcomeThe learner can driving breakthroughs in AI-powered marketing and personalized customer experiences, as applied to Customer Journey Mapping and Optimization.
  The learner can envisioning a future shaped by intelligent digital marketing, as applied to Customer Journey Mapping and Optimization.
  True or falseThis unit lists the following outcome: The learner can envisioning a future shaped by intelligent digital marketing, as applied to Customer Journey Mapping and Optimization.
  Meets the listed outcomeThe learner can envisioning a future shaped by intelligent digital marketing, as applied to Customer Journey Mapping and Optimization.
2. MethodsMethods in Customer Journey Mapping and Optimization
  The learner can apply a method from Customer Journey Mapping and Optimization to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Customer Journey Mapping and Optimization to a documented case.
  Meets the listed outcomeThe learner can apply a method from Customer Journey Mapping and Optimization to a documented case.
  The learner can select an appropriate method from Customer Journey Mapping and Optimization for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Customer Journey Mapping and Optimization as applied to Customer Journey Mapping and Optimization.
  Meets the listed outcomeThe learner can select an appropriate method from Customer Journey Mapping and Optimization for a stated problem.
3. ApplicationApplication of Customer Journey Mapping and Optimization
  The learner can evaluate a practice of Customer Journey Mapping and Optimization against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Customer Journey Mapping and Optimization as applied to Customer Journey Mapping and Optimization.
  Meets the listed outcomeThe learner can evaluate a practice of Customer Journey Mapping and Optimization against a stated criterion.
  The learner can transfer Customer Journey Mapping and Optimization to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Customer Journey Mapping and Optimization?
  Meets the listed outcomeThe learner can transfer Customer Journey Mapping and Optimization to a new documented context.
03Social Media Marketing Strategies
1. FoundationsFoundations of Social Media Marketing Strategies
  The learner can explain the core terms of Social Media Marketing Strategies.
  Multiple choiceWhich listed outcome belongs to Foundations of Social Media Marketing Strategies?
  Meets the listed outcomeThe learner can explain the core terms of Social Media Marketing Strategies.
  The learner can distinguish related ideas inside Social Media Marketing Strategies.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Social Media Marketing Strategies.
  Meets the listed outcomeThe learner can distinguish related ideas inside Social Media Marketing Strategies.
2. MethodsMethods in Social Media Marketing Strategies
  The learner can apply a method from Social Media Marketing Strategies to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Social Media Marketing Strategies to a documented case.
  Meets the listed outcomeThe learner can apply a method from Social Media Marketing Strategies to a documented case.
  The learner can select an appropriate method from Social Media Marketing Strategies for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Social Media Marketing Strategies as applied to Social Media Marketing Strategies.
  Meets the listed outcomeThe learner can select an appropriate method from Social Media Marketing Strategies for a stated problem.
3. ApplicationApplication of Social Media Marketing Strategies
  The learner can evaluate a practice of Social Media Marketing Strategies against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Social Media Marketing Strategies as applied to Social Media Marketing Strategies.
  Meets the listed outcomeThe learner can evaluate a practice of Social Media Marketing Strategies against a stated criterion.
  The learner can transfer Social Media Marketing Strategies to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Social Media Marketing Strategies?
  Meets the listed outcomeThe learner can transfer Social Media Marketing Strategies to a new documented context.
04Psychology of Online Consumer Behavior
1. FoundationsFoundations of Psychology of Online Consumer Behavior
  The learner can explain the core terms of Psychology of Online Consumer Behavior.
  Multiple choiceWhich listed outcome belongs to Foundations of Psychology of Online Consumer Behavior?
  Meets the listed outcomeThe learner can explain the core terms of Psychology of Online Consumer Behavior.
  The learner can distinguish related ideas inside Psychology of Online Consumer Behavior.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Psychology of Online Consumer Behavior.
  Meets the listed outcomeThe learner can distinguish related ideas inside Psychology of Online Consumer Behavior.
2. MethodsMethods in Psychology of Online Consumer Behavior
  The learner can apply a method from Psychology of Online Consumer Behavior to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Psychology of Online Consumer Behavior to a documented case.
  Meets the listed outcomeThe learner can apply a method from Psychology of Online Consumer Behavior to a documented case.
  The learner can select an appropriate method from Psychology of Online Consumer Behavior for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Psychology of Online Consumer Behavior as applied to Psychology of Online Consumer Behavior.
  Meets the listed outcomeThe learner can select an appropriate method from Psychology of Online Consumer Behavior for a stated problem.
3. ApplicationApplication of Psychology of Online Consumer Behavior
  The learner can evaluate a practice of Psychology of Online Consumer Behavior against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Psychology of Online Consumer Behavior as applied to Psychology of Online Consumer Behavior.
  Meets the listed outcomeThe learner can evaluate a practice of Psychology of Online Consumer Behavior against a stated criterion.
  The learner can transfer Psychology of Online Consumer Behavior to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Psychology of Online Consumer Behavior?
  Meets the listed outcomeThe learner can transfer Psychology of Online Consumer Behavior to a new documented context.
05Digital Marketing Analytics
1. FoundationsFoundations of Digital Marketing Analytics
  The learner can explain the core terms of Digital Marketing Analytics.
  Multiple choiceWhich listed outcome belongs to Foundations of Digital Marketing Analytics?
  Meets the listed outcomeThe learner can explain the core terms of Digital Marketing Analytics.
  The learner can distinguish related ideas inside Digital Marketing Analytics.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Digital Marketing Analytics.
  Meets the listed outcomeThe learner can distinguish related ideas inside Digital Marketing Analytics.
2. MethodsMethods in Digital Marketing Analytics
  The learner can apply a method from Digital Marketing Analytics to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Digital Marketing Analytics to a documented case.
  Meets the listed outcomeThe learner can apply a method from Digital Marketing Analytics to a documented case.
  The learner can select an appropriate method from Digital Marketing Analytics for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Digital Marketing Analytics as applied to Digital Marketing Analytics.
  Meets the listed outcomeThe learner can select an appropriate method from Digital Marketing Analytics for a stated problem.
3. ApplicationApplication of Digital Marketing Analytics
  The learner can evaluate a practice of Digital Marketing Analytics against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Digital Marketing Analytics as applied to Digital Marketing Analytics.
  Meets the listed outcomeThe learner can evaluate a practice of Digital Marketing Analytics against a stated criterion.
  The learner can transfer Digital Marketing Analytics to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Digital Marketing Analytics?
  Meets the listed outcomeThe learner can transfer Digital Marketing Analytics to a new documented context.
06Social Media Marketing Analytics
1. FoundationsFoundations of Social Media Marketing Analytics
  The learner can explain the core terms of Social Media Marketing Analytics.
  Multiple choiceWhich listed outcome belongs to Foundations of Social Media Marketing Analytics?
  Meets the listed outcomeThe learner can explain the core terms of Social Media Marketing Analytics.
  The learner can distinguish related ideas inside Social Media Marketing Analytics.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Social Media Marketing Analytics.
  Meets the listed outcomeThe learner can distinguish related ideas inside Social Media Marketing Analytics.
2. MethodsMethods in Social Media Marketing Analytics
  The learner can apply a method from Social Media Marketing Analytics to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Social Media Marketing Analytics to a documented case.
  Meets the listed outcomeThe learner can apply a method from Social Media Marketing Analytics to a documented case.
  The learner can select an appropriate method from Social Media Marketing Analytics for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Social Media Marketing Analytics as applied to Social Media Marketing Analytics.
  Meets the listed outcomeThe learner can select an appropriate method from Social Media Marketing Analytics for a stated problem.
3. ApplicationApplication of Social Media Marketing Analytics
  The learner can evaluate a practice of Social Media Marketing Analytics against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Social Media Marketing Analytics as applied to Social Media Marketing Analytics.
  Meets the listed outcomeThe learner can evaluate a practice of Social Media Marketing Analytics against a stated criterion.
  The learner can transfer Social Media Marketing Analytics to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Social Media Marketing Analytics?
  Meets the listed outcomeThe learner can transfer Social Media Marketing Analytics to a new documented context.
07Consumer Behavior in the Digital Age
1. FoundationsFoundations of Consumer Behavior in the Digital Age
  The learner can explain the core terms of Consumer Behavior in the Digital Age.
  Multiple choiceWhich listed outcome belongs to Foundations of Consumer Behavior in the Digital Age?
  Meets the listed outcomeThe learner can explain the core terms of Consumer Behavior in the Digital Age.
  The learner can distinguish related ideas inside Consumer Behavior in the Digital Age.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Consumer Behavior in the Digital Age.
  Meets the listed outcomeThe learner can distinguish related ideas inside Consumer Behavior in the Digital Age.
2. MethodsMethods in Consumer Behavior in the Digital Age
  The learner can apply a method from Consumer Behavior in the Digital Age to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Consumer Behavior in the Digital Age to a documented case.
  Meets the listed outcomeThe learner can apply a method from Consumer Behavior in the Digital Age to a documented case.
  The learner can select an appropriate method from Consumer Behavior in the Digital Age for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Consumer Behavior in the Digital Age as applied to Consumer Behavior in the Digital Age.
  Meets the listed outcomeThe learner can select an appropriate method from Consumer Behavior in the Digital Age for a stated problem.
3. ApplicationApplication of Consumer Behavior in the Digital Age
  The learner can evaluate a practice of Consumer Behavior in the Digital Age against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Consumer Behavior in the Digital Age as applied to Consumer Behavior in the Digital Age.
  Meets the listed outcomeThe learner can evaluate a practice of Consumer Behavior in the Digital Age against a stated criterion.
  The learner can transfer Consumer Behavior in the Digital Age to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Consumer Behavior in the Digital Age?
  Meets the listed outcomeThe learner can transfer Consumer Behavior in the Digital Age to a new documented context.
08Digital Advertising Campaigns
1. FoundationsFoundations of Digital Advertising Campaigns
  The learner can explain the core terms of Digital Advertising Campaigns.
  Multiple choiceWhich listed outcome belongs to Foundations of Digital Advertising Campaigns?
  Meets the listed outcomeThe learner can explain the core terms of Digital Advertising Campaigns.
  The learner can distinguish related ideas inside Digital Advertising Campaigns.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Digital Advertising Campaigns.
  Meets the listed outcomeThe learner can distinguish related ideas inside Digital Advertising Campaigns.
2. MethodsMethods in Digital Advertising Campaigns
  The learner can apply a method from Digital Advertising Campaigns to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Digital Advertising Campaigns to a documented case.
  Meets the listed outcomeThe learner can apply a method from Digital Advertising Campaigns to a documented case.
  The learner can select an appropriate method from Digital Advertising Campaigns for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Digital Advertising Campaigns as applied to Digital Advertising Campaigns.
  Meets the listed outcomeThe learner can select an appropriate method from Digital Advertising Campaigns for a stated problem.
3. ApplicationApplication of Digital Advertising Campaigns
  The learner can evaluate a practice of Digital Advertising Campaigns against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Digital Advertising Campaigns as applied to Digital Advertising Campaigns.
  Meets the listed outcomeThe learner can evaluate a practice of Digital Advertising Campaigns against a stated criterion.
  The learner can transfer Digital Advertising Campaigns to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Digital Advertising Campaigns?
  Meets the listed outcomeThe learner can transfer Digital Advertising Campaigns to a new documented context.
09Customer Relationship Management (CRM) in Digital Marketing
1. FoundationsFoundations of Customer Relationship Management (CRM) in Digital Marketing
  The learner can explain the core terms of Customer Relationship Management (CRM) in Digital Marketing.
  Multiple choiceWhich listed outcome belongs to Foundations of Customer Relationship Management (CRM) in Digital Marketing?
  Meets the listed outcomeThe learner can explain the core terms of Customer Relationship Management (CRM) in Digital Marketing.
  The learner can distinguish related ideas inside Customer Relationship Management (CRM) in Digital Marketing.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Customer Relationship Management (CRM) in Digital Marketing.
  Meets the listed outcomeThe learner can distinguish related ideas inside Customer Relationship Management (CRM) in Digital Marketing.
2. MethodsMethods in Customer Relationship Management (CRM) in Digital Marketing
  The learner can apply a method from Customer Relationship Management (CRM) in Digital Marketing to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Customer Relationship Management (CRM) in Digital Marketing to a documented case.
  Meets the listed outcomeThe learner can apply a method from Customer Relationship Management (CRM) in Digital Marketing to a documented case.
  The learner can select an appropriate method from Customer Relationship Management (CRM) in Digital Marketing for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Customer Relationship Management (CRM) in Digital Marketing as applied to Customer Relationship Management (CRM) in Digital Marketing.
  Meets the listed outcomeThe learner can select an appropriate method from Customer Relationship Management (CRM) in Digital Marketing for a stated problem.
3. ApplicationApplication of Customer Relationship Management (CRM) in Digital Marketing
  The learner can evaluate a practice of Customer Relationship Management (CRM) in Digital Marketing against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Customer Relationship Management (CRM) in Digital Marketing as applied to Customer Relationship Management (CRM) in Digital Marketing.
  Meets the listed outcomeThe learner can evaluate a practice of Customer Relationship Management (CRM) in Digital Marketing against a stated criterion.
  The learner can transfer Customer Relationship Management (CRM) in Digital Marketing to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Customer Relationship Management (CRM) in Digital Marketing?
  Meets the listed outcomeThe learner can transfer Customer Relationship Management (CRM) in Digital Marketing to a new documented context.
10Marketing Research for Digital Environments
1. FoundationsFoundations of Marketing Research for Digital Environments
  The learner can explain the core terms of Marketing Research for Digital Environments.
  Multiple choiceWhich listed outcome belongs to Foundations of Marketing Research for Digital Environments?
  Meets the listed outcomeThe learner can explain the core terms of Marketing Research for Digital Environments.
  The learner can distinguish related ideas inside Marketing Research for Digital Environments.
  True or falseThis unit lists the following outcome: The learner can distinguish related ideas inside Marketing Research for Digital Environments.
  Meets the listed outcomeThe learner can distinguish related ideas inside Marketing Research for Digital Environments.
2. MethodsMethods in Marketing Research for Digital Environments
  The learner can apply a method from Marketing Research for Digital Environments to a documented case.
  True or falseThis unit lists the following outcome: The learner can apply a method from Marketing Research for Digital Environments to a documented case.
  Meets the listed outcomeThe learner can apply a method from Marketing Research for Digital Environments to a documented case.
  The learner can select an appropriate method from Marketing Research for Digital Environments for a stated problem.
  Short answerIn one sentence, restate the listed outcome of Methods in Marketing Research for Digital Environments as applied to Marketing Research for Digital Environments.
  Meets the listed outcomeThe learner can select an appropriate method from Marketing Research for Digital Environments for a stated problem.
3. ApplicationApplication of Marketing Research for Digital Environments
  The learner can evaluate a practice of Marketing Research for Digital Environments against a stated criterion.
  Short answerIn one sentence, restate the listed outcome of Application of Marketing Research for Digital Environments as applied to Marketing Research for Digital Environments.
  Meets the listed outcomeThe learner can evaluate a practice of Marketing Research for Digital Environments against a stated criterion.
  The learner can transfer Marketing Research for Digital Environments to a new documented context.
  Multiple choiceWhich listed outcome belongs to Application of Marketing Research for Digital Environments?
  Meets the listed outcomeThe learner can transfer Marketing Research for Digital Environments to a new documented context.

Field of mastery

Expertise with a point of view

Data-driven marketing, customer journey analysis, social media strategies, psychology of online consumer behavior.

Listening to the digital pulse of consumers reveals the true path to engagement.
Dr. Nia Simatupang

Academic approach

Rigour made personal

My expertise lies in data-driven marketing, customer journey analysis, social media strategies, and psychology of online consumer behavior. I guide students in data-driven marketing and social media strategies. I excel at customer journey analysis and understanding online consumer behavior. I focus on real-world implementation challenges in digital marketing, and explain complex marketing and psychological concepts in an understandable manner. My tone is that of a skilled digital marketing specialist and consumer behavior researcher, providing concrete advice and fostering a hands-on approach to successful digital marketing.

Selected thinking

Research & publications

My publications focus on practical guides and research in digital marketing:

Technical Guide: "Social Media Marketing Analytics: Tools and Techniques".

Research Paper: "Consumer Psychology in E-commerce: Influencing Online Purchasing Decisions".

Industry White Paper: "Designing Effective Digital Advertising Campaigns".

The story

The experience behind the intelligence

"My 'human flaw' is that she has an almost compulsive need to explain everyday social interactions in terms of their 'untracked sentiment' or 'unidentified emotional drivers.' 'My friend's recent complaint, while direct, lacked 'tracked sentiment' for deeper analysis and had 'unidentified emotional drivers' for its underlying dissatisfaction,' she might muse with a thoughtful frown."

A human detail

She has an almost compulsive need to explain everyday social interactions in terms of their "untracked sentiment" or "unidentified emotional drivers."

Public links

Twitter: Nexier_Mentor_Dr.Nia.Simatupang LinkedIn: Nexier_Mentor_Dr.Nia.Simatupang Facebook: Nexier_Mentor_Dr.Nia.Simatupang YouTube: Nexier_Mentor_Dr.Nia.Simatupang TikTok: Nexier_Mentor_Dr.Nia.Simatupang Instagram: Nexier_Mentor_Dr.Nia.Simatupang

Adaptive access

The "Engage: Dr. Simatupang" bot on the Nexier profile provides immediate, expert guidance on Areas of Expertise: Data-driven marketing, customer journey analysis, social media strategies, psychology of online consumer behavior., anytime, 24/7.

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